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Full Funnel CRM

METHOD

Revised date: September 2023

Lead

MQL

SQL

Opportunity

Customer

Ambassador

Subscriber

Definition

Definition

Definition

Definition

Definition

Definition

Definition

💡The Bobbie & Beastie Resource Library is a collection of Go-to-Market frameworks, methods, and playbooks that have driven results and shaped Go-to-Market Strategies for B2B growth companies across Europe.

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🚨 Lead scoring 🚨

DARK FUNNEL

subscribers

Add Entry Point

Add Entry Point

Add Entry Point

Add Entry Point

Add Entry Point

Inbound

CUSTOMER EXPERIENCE

JOURNEYS

​

Existing Customers

Ambassadors

Referrals

Retention

Subscriber

Lead

MQL

SQL

Opportunity

Customer

Ambassador