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KAHOOT

VERSION

The Influencer Impact

Consumer Skills

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1. What specific issue did YouTuber Marques Brownlee highlight about the Fisker Ocean electric car?

a) Battery life

b) Design flaws

c) Software issues

d) Price

THE INFLUENCER IMPACT | MARCH 15, 2024 EDITION | NEXT GEN PERSONAL FINANCE

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1. What specific issue did YouTuber Marques Brownlee highlight about the Fisker Ocean electric car?

a) Battery life

b) Design flaws

c) Software issues

d) Price

THE INFLUENCER IMPACT | MARCH 15, 2024 EDITION | NEXT GEN PERSONAL FINANCE

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2. How many views did Brownlee's critical review of the Fisker Ocean get in less than a month?

  1. Half a million
  2. Over 1 million
  3. Over 2.5 million
  4. Over 4.5 million

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THE INFLUENCER IMPACT | MARCH 15, 2024 EDITION | NEXT GEN PERSONAL FINANCE

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2. How many views did Brownlee's critical review of the Fisker Ocean get in less than a month?

  • Half a million
  • Over 1 million
  • Over 2.5 million
  • Over 4.5 million

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THE INFLUENCER IMPACT | MARCH 15, 2024 EDITION | NEXT GEN PERSONAL FINANCE

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3. True or False? Brownlee's video review had a damaging effect on Fisker Inc's reputation.

a) True

b) False

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THE INFLUENCER IMPACT | MARCH 15, 2024 EDITION | NEXT GEN PERSONAL FINANCE

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3. True or False? Brownlee's video review had a damaging effect on Fisker Inc's reputation.

a) True

b) False

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THE INFLUENCER IMPACT | MARCH 15, 2024 EDITION | NEXT GEN PERSONAL FINANCE

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4. Which social media platforms have amplified the reach of product reviews the most?

a) Instagram and Facebook

b) YouTube and TikTok

c) Twitter and LinkedIn

d) Snapchat and Pinterest

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THE INFLUENCER IMPACT | MARCH 15, 2024 EDITION | NEXT GEN PERSONAL FINANCE

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4. Which social media platforms have amplified the reach of product reviews the most?

a) Instagram and Facebook

b) YouTube and TikTok

c) Twitter and LinkedIn

d) Snapchat and Pinterest

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THE INFLUENCER IMPACT | MARCH 15, 2024 EDITION | NEXT GEN PERSONAL FINANCE

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5. Why do some people view critiques from influencers as a positive thing?

a) They increase company profits

b) They lead to job creation

c) They promote consumer advocacy and business accountability

d) They entertain viewers

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THE INFLUENCER IMPACT | MARCH 15, 2024 EDITION | NEXT GEN PERSONAL FINANCE

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5. Why do some people view critiques from influencers as a positive thing?

a) They increase company profits

b) They lead to job creation

c) They promote consumer advocacy and business accountability

d) They entertain viewers

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THE INFLUENCER IMPACT | MARCH 15, 2024 EDITION | NEXT GEN PERSONAL FINANCE

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You’ve completed the exercise, now it’s time to learn

more about the current event:

THE INFLUENCER IMPACT | MARCH 15, 2024 EDITION | NEXT GEN PERSONAL FINANCE

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Discussion Prompt:

Have your spending choices ever been impacted by an influencer? Explain.

THE INFLUENCER IMPACT | MARCH 15, 2024 EDITION | NEXT GEN PERSONAL FINANCE

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Extend Your Learning

Three Relevant Resources from NGPF:

  • Comparison Shopping (Lesson)
  • What is the most popular shopping website for teens? (Question of the Day)
  • ANALYZE: The influence of Social Media (Activity)

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References:

  • Gen Z is the 'dupe' generation (Business Insider)
  • Gen Z quits brands for cheaper #dupe knockoffs — from handbags to Oreos (NY Post)
  • The market for dupes is booming (Marketplace)
  • With Gen Z, millennials now the biggest ‘dupe’ shoppers, online culture (CNBC)

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THE INFLUENCER IMPACT | MARCH 15, 2024 EDITION | NEXT GEN PERSONAL FINANCE