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Group Activity

Scenario Case Study

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Group 2

Scenario Case Study

You are a marketing intern at a small startup, and your supervisor has tasked you with understanding the basics of digital advertising. You have been given a digital advertising campaign to work on. Let's explore the fundamentals of digital advertising through this scenario-based activity.

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Question 1 (Understanding Digital Advertising)

Imagine explaining digital advertising to your supervisor. How would you define digital advertising, and what are the key components of a digital advertising campaign?

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Question 2 (Significance of Digital Advertising)

Why is digital advertising significant in today's marketing landscape? List at least three reasons.

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Question 3 (Real-Life Application)

Your startup is launching a new tech gadget aimed at tech-savvy millennials. How could you use digital advertising channels and targeting to reach this specific audience effectively?

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Question 4 (Performance Analysis)

You have run a digital advertising campaign, and you have access to performance data. What metrics would you track to assess the success of your campaign, and why are they important?

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Question 5 (Adjusting Campaign Strategy)

You have noticed that your digital advertising campaign is not performing as expected. What steps would you take to adjust your campaign strategy based on the performance data, and why is this important?