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Defensive Optimization

Value Engineering

Market Extension

Platform Disruption

  • What percentage of our current revenue comes from time-and-materials contracts?
  • How much has our average delivery time improved in the last 12 months?
  • How have our client billing rates changed (if at all) in that same period?
  • List 3 services we’ve optimized internally - have we passed that value to clients or kept pricing static?
  • What % of our clients are billed based on outcomes or KPIs instead of time or effort?
  • Do we track client success metrics post-delivery? Which ones?
  • How many people on our team are trained to scope and price outcomes vs. inputs?
  • Do we have a written transformation roadmap for at least 3 top clients?
  • Which 2–3 verticals or geographies are we actively targeting this year?
  • Do we have tailored case studies or collateral for each target segment?
  • What % of our revenue comes from clients acquired in the last 12 months?
  • What’s the average CAC for new market entry deals?
  • What is the newest product or service we’ve launched in the last 12 months?
  • What % of our current pipeline includes AI-native, net-new services?
  • How much of our R&D or innovation budget is allocated to this quadrant?
  • What is the average timeline from concept to market for a new service line?

Existing Markets

New Markets

Traditional Markets

AI-Native

To use, please make your own copy or download this file.

2 of 2

Defensive Optimization

Value Engineering

Market Extension

Platform Disruption

Existing Markets

New Markets

Traditional Markets

AI-Native

To use, please make your own copy or download this file.