Positioning Strategy

More for More

  • The North Face

More for the Same

  • Price Chopper/Market 32

More for Less

  • BJ’s and Sam’s Club

The Same for Less

  • Burger King: $1.49 for 10 Nuggets
  • Macy’s
  • Boscov’s

Less for Much Less

  • Dollar General
  • 99 Cent City
Positioning Strategy - Google Slides