Mi.me

Mindful media - take back control

Problem

Addiction: People spend too much time mindlessly scrolling on Facebook.

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HELD HOSTAGE TO DEVICES

ANXIOUS

DEPRESSED

LESS EFFECTIVE PRODUCTIVE

OUT OF CONTROL

Social Media Distractions Cost U.S. Economy $650 Billion or $4,452 per company.

Solution

Use mindful interjections to increase awareness/control of time spent on app.

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DEPRESSED

Time Tracking

• Number of times opened
• When opened
• How much time spent

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Mindful interjections

• Emotional survey after set time and specific actions (clicking on news, reacting to an article)
• Countdown Timer when % of daily time used
• Automatic feed grayscale after % daily time used

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Summary Dashboard

• Link emotion to each use time
• Track trends

Goal Setting

• Based on recommendations and data

Prototype - Goal Setting

Mi.me Mindful Media - Take Back Control

Prototype - Reflective Dashboard

Measure of Success

showcased in the dashboard

• Reduce addictive behavior
• Decrease frustration
• Increase time spent on activities that a person finds valuable

showcased through pilot data

• Efficacy at work and personal projects
• Physical health benefits (blood pressure, heart rate, sleep)

Psychological Impact

External Impact

Technical Feasibility

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Allows for timely mindful interjections and modified user experience.

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User gives permission for Mi.me app to have complete access and control of displaying facebook information.

Business Viability: Direct to Consumer

650,000 users

$29 per year

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Early adopters are consumers who are looking to improve their productivity and well being (quantified self, life-hackers)

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$1.99/download

Top ten productivity app on App Store

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Precedents for consumer demand exist

Business Viability: Enterprise

Human Resources / Benefits teams at large corporates purchase licenses and employees use it for free.

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Tech addiction leads to distraction at work and poor sleep, leading to significant decreases in work productivity.

Corporates get a clear ROI by improving employee productivity.

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Benefits teams already pay for wellbeing apps

Meditation

Anxiety

CBT

Roadmap (what’s next)

Emotional reactions to specific activity (messaging a friend, joining a group, etc.)

More personalized goal setting recommendations

Improvement

Growth

Mi.me application for other social media (instagram, reddit, linkedin, etc. )

Partnerships with other wellness organizations

The team: Annette, Anne, Blaire, Lindsay, Gabe, Ning