KHALYM SCHELL
07.15.2020
CAMPAIGN
KHALYM SCHELL | Campaign
2
Brief.
We like to say we create tools for all stages of the acne lifecycle. With this new patch, a customer can now shorten pimples existence to days, not weeks.�
(Original, Invisible, surface)
Task
Concept a campaign that highlights the different stages of a pimple and the tools you can use for each challenge.
Channels
Social, Digital, OOH
KHALYM SCHELL | Campaign
3
Concept.
An Evergreen Campaign that highlights a healthy skin journey. Showing skin’s ups and downs from one day to the next and showing how Hero has it covered, from pre pimple to post pimple treatment.
The campaign centers around arresting imagery of beaming faces, showing people that they can feel good about themselves even when they’re dealing with acne.
On social we’ll create a safe space that encourages acne positivity among others and sharing skin journeys to help people feel comfortable with their skin while still seeking treatment.
(Find & Be) The HERO of your healthy skin journey
#HEROlineup
KHALYM SCHELL | Campaign
4
Art Direction.
Photography
The shoot sets out to normalize acne with macro beauty portraits, close ups of smiles and individual personal style beaming through unretouched, diverse skin textures. Showing people they can feel good while dealing with acne.
Casting / Partners
A diverse group of acne positive models, advocates and real customers, with relatable faces and stories to be further shared on Hero’s social channels.
Photographers
Align with a photographer that is known for capturing portraits of diverse beauty.
KHALYM SCHELL | Campaign
5
Creative.
KHALYM SCHELL | Campaign
6
OOH
KHALYM SCHELL | Campaign
7
OOH
KHALYM SCHELL | Campaign
8
OOH
KHALYM SCHELL | Campaign
9
OOH
KHALYM SCHELL | Campaign
10
OOH
KHALYM SCHELL | Campaign
11
OOH
KHALYM SCHELL | Campaign
12
Digital
KHALYM SCHELL | Campaign
13
Digital
KHALYM SCHELL | Campaign
14
Digital
KHALYM SCHELL | Campaign
15
Digital
KHALYM SCHELL | Campaign | 07.15.2020 | Khalymschell.com
Thank you.