1 of 19

2 of 19

CRAP.

(or, the Fundamentals of Design)

3 of 19

Contrast

Repetition

Alignment

Proximity

4 of 19

The Wall of Text

5 of 19

6 of 19

7 of 19

8 of 19

9 of 19

Contrast

10 of 19

  • Size (36 pt vs. 16 pt)
  • Color (white vs. black)
  • Font (regular vs. all caps)
  • Size (16 pt vs. 12 pt)
  • Weight (bold vs. regular)
  • Font (Agency FB vs. Calibri Light)
  • Fill color (brown vs. yellows vs. blues)

11 of 19

Repetition

12 of 19

Squares

Bullet points

Headings

13 of 19

Alignment

14 of 19

Left alignment

Left alignment

15 of 19

Proximity

16 of 19

17 of 19

Resources: Graphics

  • Microsoft Office Online Pictures
  • Unsplash (photos) www.unsplash.com
  • The Noun Project (icons) www.thenounproject.com

18 of 19

Resources: Software

  • Microsoft Publisher
  • Microsoft PowerPoint
  • Greenshot

19 of 19