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A	Stages	B	Descriptions
1	Digitization	a	Integration of digital technologies into business processes
2	Digitalization	b	Creating new business models using digital technologies
3	Digital Transformation	c	Converting analog information into digital form

Part 1 — Matching exercise

Task: Match each stage of digital business evolution with its description

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Part 2 — Fill in the blanks

Task: Complete the sentences with the correct words.

(platform, data, automation, customers, innovation, online)

1. Digital businesses rely heavily on __________ to make decisions.

2. E-commerce allows companies to sell products __________.

3. Digital transformation drives business __________.

4. Many companies use __________ to reduce operational costs.

5. Digital platforms connect businesses and __________.

6. __________ economy is based on digital technologies.

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Part 3 — Short classification task

Task: Identify the type of digital business model

1. Amazon marketplace → __________

2. Netflix subscription service → __________

3. Uber ride-sharing platform → __________

4. Online banking services → __________

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Part 4 — Multiple choice test

1. Which stage involves creating entirely new business models?

A. Digitization�B. Digital transformation�C. Automation�D. E-commerce

2. What is a key feature of digital businesses?

A. Limited customer interaction�B. Data-driven decision making�C. High physical infrastructure�D. Manual processes

3. Which company is an example of a platform business?

A. Spotify�B. Alibaba�C. Traditional retail store�D. Manufacturing plant

4. The subscription model generates revenue through:

A. One-time payments�B. Advertising only�C. Recurring payments�D. Donations

5. Digital transformation mainly aims to:

A. Reduce employees�B. Improve and innovate business processes�C. Stop using technology�D. Focus only on offline sales

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Part 5 — True or False

1. Digital businesses depend heavily on data analytics.

2. Digitization and digital transformation mean the same thing.

3. Platform businesses create value by connecting users.

4. Digital economy reduces the importance of customer experience.

5. Innovation is a key driver of digital business evolution.

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Part 6 — Discussion task

Questions for small groups:

1. How has digital business changed traditional industries?

2. Which digital business model is most sustainable and why?