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Marketing Portfolio 2026

The One-person marketing department: strategy, design, social content, sponsorship and fundraising. This is the narrative of Vincent Hansen

Prepared by Vincent R. Hansen

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Reach doubled across Facebook and Instagram

Meta Insights, 20 January to 7 October 2026. Change versus the previous marketing department

Facebook

Instagram

10.3M

Views

+128%

133.2K

Interactions

+87.4%

8.1K

Follows

+109%

935.5K

3-second views

+239%

9.4M

Views

+96.6%

397.4K

Interactions

+174%

11.2K

Follows

+241%

584.3K

Reach

+103%

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Commercial wins and fundraising

First sponsor

Sunbet

Landed Sunbet as African Stars’ first sponsor. The brand now carries the match shirt and features across season launch, match day and partner content and contributed N$4.3million to the club

Fundraising

Stars 7-a-side

Hosted successful fundraising initiatives, including the Stars 7-a-side tournament, bringing the community and supporters into the club’s growth. This was a success bringing in N$80 Thousand through signups and concession sales.

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Top content: the Orlando Pirates tie

546K

Stars vs Pirates graphic, views

210.5K

Next match announcement, views

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Design work, produced in-house

Champions League countdown

Player signing

Squad numbers

MAD Cup results

Match days, signings, squad reveals, countdowns and partner placements, designed and posted by one person.

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Other Client work: MIOD & Company marketing report

Certified public accountants and advisors,November 2024- August 2025. Marketing results I delivered and reported on.

Newsletter

4,251

Delivered

43.37%

Open rate

10.26%

Click rate

1,315

New subscribers

Social media

418

LinkedIn followers

457

Twitter followers

233

Facebook page likes

3

Retained cases (sales)

ERC Facebook campaign

102K

Post reach

1,315

Clicks

$65.05

Ad spend

1,221

Newsletter subscribers