A Sound Advantage
adtonos.com
INVESTMENT OPPORTUNITY
CONFIDENTIAL
Business
AdTonos is an AI B2B platform and an independent digital audio marketplace that connects advertisers with publishers.
AdTonos offers a range of services, including podcast advertising, radio and music streaming ads, interactive audio advertisements, and in-game placements.
Headquartered in London, AdTonos has three subsidiary companies in the US, Germany, and Poland, currently in the process of launching another R&D centre in the UAE.
The digital audio advertising market is the fastest-growing ad spend channel, experiencing double-digit annual growth.
While Spotify and Pandora maintain strong positions, there is still room for other well-financed players with clear growth plans and visions.
To date, the largest audio audience—those in cars—has yet to be fully digitized. Annual ad spend on in-car advertising is estimated to be around $30 billion.
The connected car market is rapidly expanding, with a current valuation of $95 billion.
This growth in connected cars enables a direct data connection between advertisers and listeners, unlocking new opportunities for targeted advertising.
Now, AdTonos wants to expand into automotive market, where 66% of audio ad spend takes place.
AdTonos has engaged with eighteen car brands to execute PoCs that demonstrate company’s tech capability of delivering targeted, driver-relevant audio advertising in connected cars through the AI powered data analysis.
AdTonos seeks to secure investment to close the market reach loop and reach $100M ARR.
AdTonos has developed a proprietary AI-powered tech stack, which includes demand and supply-side systems, integration endpoints, and is leading the market in innovation. The company has secured strategic partnerships with Amazon and IBM.
AdTonos has also built strong commercial relationships with industry leaders such as DAX (Global Media), iHeartMedia, Katz Digital, Amazon, Acast, Spreaker, Microsoft, Walmart, OMD, and WPP.
Assets & Clients
KPI’s
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Executive Summary
adtonos.com
AdTonos
adtonos.com
3.8b
tonōs /ˈto.noːs/ : latin: tone, sound pitch, musical scale
AdTonos provides the AI infrastructure for the next generation of brand-consumer �voice & audio interactions: where devices become channels, ads become�experiences, and relevance drives results.
Available playouts monthly
280m
Unique Listeners monthly
A Sound Advantage
Fastest growing, independent audio ad marketplace.
AdTonos AI powered technology, through curated audiences connects inventory owners or device manufacturers with ad buyers, uplifting the audio experience and relevance.
adtonos.com
+14$m
Total Revenue since March 2020
95%
US-based revenue
DEMAND
BRIDGE
SUPPLY
ADVERTISERS
PUBLISHERS & DEVICES
Audio Advertising Innovation Leader
Twillight
AI powered contextual podcast advertising to detect & measure: topic, sentiment, emotions, GARM score and brand/person mentions.
Enhanced listener experience, high ad relevance.
Putting brand in the right context & audience.
Integrating all the channels of music&radio streaming, podcast, mobile gaming with real-time ad insertion.
+400 targeting options
Detailed post-campaign analytics
Monetization at scale, managed and self-serve ad sales solution for publishers.
Mobile gaming SDK to monetize audiences with three scenarios: gameplay ads, intermission ads and rewarded audio ads.
No more irritating video ads!
High impact on brand awareness, massive reach.
Enhances the audio quality of ads in real-time, ensuring the best sound across various devices, such as smart-speakers, earbuds, laptops, and TVs.
Moreover, research has shown that Amplifier can induce positive changes in subconscious perception of the audience, thereby directly influencing the campaign ROI.
Interactive audio ads on smart speakers and mobile phones. Booking services or requesting more information just by speaking to the ad.
Great ease of use, lowering the barrier for disabilities
Direct interaction with the brand, e-commerce remarketing, food delivery
YoursTruly
Sandstorm
Platform
Amplifier
AdTonos Solutions
adtonos.com
Daylight
Generative AI for audio ads powered by Alexa and Chat GPT. Instantly creates a ready-to-play, two voices audio ad straight from the conversation with Alexa along with targeting and campaign settings recommendations.
AI POWERED
AI POWERED
AI POWERED
AI POWERED
adtonos.com
We are enabling the remaining 66% of the audio advertising market, which is In-Car Advertising.
In Phase 2, we are securing new partnerships with car makers, following PoCs and tech integrations to tap on $32bn market and allow our ad buyers close the omnichannel audience loop.
SAM now: $32bn
SAM in 2030: $80 - $100bn
AdTonos successfully reached fragmented market of digital devices.
Every second we deliver 55 ads to mobiles, laptops, tvs, smartwatches or smart-speakers.
We achieved Phase 1 of our development and AdTonos platform has in reach 34% of the digital devices market.
SAM: $4bn
34%
66%
Closing the Reach Gap
Source: �Edison Research, Weekly Insights, 22/11/2022 / Rajar Audio time, 2023�Statista: Global Connected Car Fleet 2023, Capgemini Report 2022, CCI 2022
Phase2:
Enabling
360° Reach
AdTonos Automotive SDK & VUID to enable data-driven, measurable ICA.
Our SDKa unlocks data to ad buyers and audio publishers. Enhanced with Vehicle & User ID�for identification will revolutionize and digitise the biggest audio advertising market.
Compatible with Android Automotive OS or Linux which are present in 75% of new connected cars, VUID (Vehicle & User ID) offers the same detailed profiling as IDFAs or MAUIDs known from mobile phones.
SDK sits on the Multimedia Management Unit and controls all types of audio delivery.
This creates a walled-garden and secures a long-term partnership with car manufacturers and full readiness for future ad formats.
PUBLISHER
ADVERTISER
CONNECTED CAR
DATA-DRIVEN, CONTEXTUAL AUDIO ADVERTISING
VUID: DATA SIGNALS & DRIVER ID
App Audio Direct Car Audio Connected Mobile Hybrid Radio
Car is the most popular audio device
With digital-first Connected Cars, audio remains the dominant in-car experience, driving 66% of global audio consumption. Infotainment systems are always on, making them a prime monetization opportunity.
Despite 200+ sensors generating real-time insights, monetization has been untapped - until now.
AdTonos unlocks a $33B market, connecting brands and publishers directly to drivers at the perfect moment - when they’re in the vehicle, listening to their selected audio source.
adtonos.com
61 min
Drivers spend on average in a car daily
88%
Drivers listen to audio while in car
41%
In-car ads turn into actions
200+
Sensors generating real-time insights
Source: �Edison Research, Weekly Insights, 22/11/2022 / Rajar Audio time, 2023 �Statista: Global Connected Car Fleet 2023
Audacy’s Connected Car Study, May 2025
Global In-Car Advertising
Each connected car will generate ~$200 pa from In-Car Advertising in 2030.
Current market size will experience accelerated growth as soon as audio buyers will be able to utilize data-driven, measurable ICA at scale.
Second inflection point is expected at late 2026 when new advertising formats (interactive ads, display ads) are forecasted to emerge.
With 420M connected cars on the road driver interaction market is forecasted to reach +$75bn in just 5 years from now.
AdTonos is securing long-term partnerships for audio messaging,
then plans to expand into video and display In-Car Advertising.
Source: �Edison Research, Weekly Insights, 22/11/2022 / Rajar Audio time, 2023�Statista: Global Connected Car Fleet 2023, Capgemini Report 2022, CCI 2022
Why now? The Big Opportunity
Audio is a forerunner of ICA and AdTonos is leading the evolution.
2020
2022
2024
2026
2028
2030
25
50
75
100
125
DATA-DRIVEN ICA AUDIO
ICA NEW FORMATS
Fleet management, Ride handling
Data, apps, AI
ICA
420m
CONNECTED CARS
Competition
| Audio&Music Streaming | 4Screen | AdTonos |
Info | Spotify, Pandora, Sirius XM, Deezer | $30M pre-money valuation, ~$2M ARR, launched in 2020 | Audio advertising expert, independent market player, +$4M ARR, launched commercially 2020 |
Funding | n/a | ~$16M td | $2.5M td |
Business Model | Subscription or ad supported live audio or music streaming experience | Displaying POS information on the car screen | Tech enabler, connecting brands with audiences |
Revenue Model | Cost Per Mile billing | Pay-per-display, pay-per-search | Data monetizaton, ad revenue share |
TTM | Extended, multiple stakeholders, OEMs won’t allow for many same purpose SDKs | Extended | Tapping on ongoing revenue stream, digitizing the value chain & experience |
Limitations vs. AdTonos | Difficult to individually address all OEMs. Most of them work with adtech expert partner like AdTonos. | Heavily dependen on the geo-located demand (car location must be matched with advertisers geo). New format of advertising - educating agencies and brands, “innovation budgets”. | Putting OEM in control of the space with one-to-many access point. Offering full monetization suite from collection to invoicing. |
AdTonos has secured PoCs with three brands and works towards commercial launch in 2026 with 9M cars.
More than 18 car brands, representing 70% of the car sales, have been engaged and each has confirmed next steps.
adtonos.com
Fundraise
Q3’24
NEW MARKET
INTERNAL WORKSHOP
SCOPING WORKSHOPS
WITH ENABLERS
SECURING +3 POCs WITH OEMS
POC
EARLY ALFA
MARKET TEST
BETA
MARKET
LAUNCH
Q4’24
Q1’25
Q2’25
Q3’25
Q4’25
Q1’26
Q2’26
Q3’26
Q4’26
+$12M INVESTMENT
AdTonos is seeking to raise +$12M to build tech integrations and long-term lasting partnerships in the automotive market.
J
Unit Economy growth from $0.1 to $0.4 per quarter.
9M cars enabled by eof 2026, 17M by eof 2027
Projections based on 3 OEMs integrated
65% of the investment into R&D & IP Protection
ICA Rollout on two major markets: North America and Europe, followed by MENA.
Team expansion to 50 (28 R&D, 10 S&M, 12 G&A), second R&D office setup.
adtonos.com
2025
2026
2027
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
5000
10000
15000
20000
EEnabled Cars (eop, 000’s)
ICA Sales
Programmatic Sales
Team
We have built an independent multi-million advertising business with just $2.5M investment.
Our senior management team experience includes: Amazon, Alexa, Microsoft, Spotify, STX Next, SiriusXM, Google, General Motors, Gartner, Havas.
Each of senior management team members has +20yrs of professional experience.
Wojtek Lichota�CTO
Michael Marcinik�CEO & FOUNDER
Alex Faust
CRO / ADVISOR
Hossein Houssaini
BOARD ADVISOR
Why us? A Sound Advantage Team
Yasmine El Hani
MD ADVERTISING
Joseph Haller, PhD
SVP AUTOMOTIVE PARTNERSHIPS
Aggrey Ambenge
SVP PROGRAMMATIC
M
The first-of-its-kind campaign we deployed for Audi lays the foundation for global audio and voice advertising innovation.
Joe Box
AV Senior Buyer, PHD Media UK
We’re very excited to partner with an omnichannel audio partner like AdTonos and help digital audio advertisers take advantage of this massive opportunity to reach relevant audiences in the moments that matter most with our unbiased mobile contextual data without any reliance on PII or identifiers.
Abhishek Sen
CEO, NumberEight, UK,
We’ve launched a couple of audio campaigns on AdTonos and they changed our advertising view: we got everything we expect from digital, native solutions, that we wouldn’t have on the radio.
Michał Gwiazdowski
General Manager, Brainly
We are happy that we can give our publishers new opportunities to monetise their audio streams and grow the business with us. At the same time, we are striving to expand into the international market and, together with AdTonos, we hope to convince customers worldwide of our solution
Marko Elsner
CSO and Co-founder, QuantumCast, RTL Group, DE
AdTonos has raised the benchmark for audio engagement with the launch of YoursTruly and we’re excited to be working with them as they transform the future of radio ads.
Charlie Brookes
CRO - Digital Audio, Bauer UK
adtonos.com
Testimonials
Hear YOU soon!
adtonos.com
michal@adtonos.com
Radio Net Media Limited
HQ
10 Bloomsbury Way,
London WC1A WSL,
UK
Radio Net Media Inc
US OFFICE
175 Greenwich Street,
New York 10007,
USA
Radio Net Media Germany GmbH
EU OFFICE
Kronenstraße 63,
10117 Berlin,
Germany
Radio Net Media Sp. z o.o.
R&D CENTRE
Aleja Zwycięstwa 96/98,
81-451 Gdynia,
Poland
Radio Net Media Limited
REGISTERED ADDRESS
71-75 Shelton Street1
London WC2H 9JQ,
UK
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