By�Aiyaj Ahmad khan�(TGT S.St.)�JNV Bhupdevpur, Raigarh (C.G.)
CLASS : VII
SUBJECT: S.St.(CIVICS)
CHAPTER: 6 – Understanding Media
Media
Media is the plural form of the word ‘medium’ and it describes the various ways through which we communicate in society.
There is one word that is often used to collectively refer to the radio, TV, newspapers, Internet and several other forms of communication. This word is ‘media’
Media refers to all means of communication, everything ranging from a phone call to the evening news on TV can be called media.
TV, radio and newspapers are a form of media that reaches millions of people, or the masses, across the country and the world and, thus, they are called mass media.
Media: Cont…
Forms of Media
Electronic Media
Television
Radio
Internet
Print Media
Magazine
Newspaper
Media and Technology
Newspapers, television and radio can reach millions of people because they use certain technologies.
Technology does more than this. It also changes the ways in which we think about our lives.
Media and Technology: Cont...
Television has enabled us to think of ourselves as members of a larger global world.
Television images travel huge distances through satellites and cables.
Media and Technology: Cont...
The widespread use of the Internet is a recent phenomenon.
The technology that mass media uses
keeps changing.
Media and Money
The technologies that mass media use keep changing and so a lot of money is spent on getting the latest technology.
Due to these costs, the mass media needs a great deal of money to do its work.
Media and Money : Cont...
As a result, most television channels and newspapers are part of big business houses.
Mass media is constantly thinking of ways to make money by advertising different things like cars, chocolatés, clothes, mobile phones, etc.
Media and Democracy
In a democracy, the media plays a very important role in providing news and discussing events taking place in the country and the world.
It is on the basis of this information that citizens can, for example, learn how government works. And often, if they wish to, they can take action on the basis of these news stories.
Media and Democracy: Cont...
Some of the ways in which they can do this
is by writing letters to the concerned minister,
organizing a public protest, starting a signature
campaign, asking the government to rethink its
programme, etc.
Given the role that the media plays in providing information, it is important that the information be balanced.
Balanced Media Reporting
A balanced report is one that discusses all points of view of a particular story and then leaves it to the readers to make up their minds.
Writing a balanced report, however, depends on
the media being independent.
An independent media means that no one should control and influence its coverage of news.
Balanced Media Reporting: Cont…
No one should tell the media what can be
included and what should not be included
in a news story.
An independent media is important in a
democracy.
Censorship
When the government prevents either a news item, or scenes from a movie, or the lyrics of a song from being shared with the larger public, this is referred to as censorship.
While the government does continue to censor
films, it does not really censor the media’s coverage of news.
Censorship: Cont…
Despite the absence of censorship by the
government, most newspapers nowadays still fail to provide a balanced story.
The reasons for this are complicated. Persons who research the media have said that this happens because business houses control the media.
Setting Agendas
By focusing on particular issues, the media influences our thoughts, feelings and actions, and brings those issues to our attention.
Due to the significant influence it plays in
our lives and in shaping our thoughts, it is commonly said that the media ‘sets the agenda’.
Social advertising
Social advertisements refer to advertisements made by the Government or private agencies
that have a larger message for society.
Local media
When main stream media not interested in covering ‘small’ issues that involve ordinary people and their daily lives, several local groups have come forward to start their own media.
This is called Local media.
Summary
role to play in our lives because it is through the media that we
hear about issues related to the working of the government.
agenda’.
publishing a story and this is called censorship.
means that a balanced report is difficult to come by.
Glossary
stories, etc., that are printed in newspapers, magazines and books for a wide audience to read.
ways in which this is done.
Sources of Content:
/kU;okn !
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