How SlapFive can help to create a scalable reference management program while harnessing the power of your advocates to help drive strategic company initiatives without adding additional staff

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SlapFive Use Cases

Marketing

Sales

Customer Marketing

Customer Success

Product Marketing

• Embed customer content on website
• Inject customer content in social and email campaigns
• Support Product launches
• Post customer content to social media

• Peer-to-peer reference requests
• Search for and share content from within SFDC
• Nominate customers
• Win-Wires
• Expansion Campaigns (cross/upsell)
• Revenue Influence

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• Create, manage advocacy program
• Send prompts and surveys
• Create storyboards
• Referrals
• Advocate recognition
• Advocate journey mapping
• Community engagement

• Share customer generated content
• Nominate customers for program
• Onboarding and adoption
• NPS Surveys
• Best practice and advice-sharing
• Health scores or magic customer moments trigger engagement

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• Capture product feedback
• Share product updates
• Share best practices from mature clients
• Segment client-base by products owned

Example Customer Tech Stack

Sales Enablement

• Central repository for all content
• Sales playbooks
• Sales onboarding and training

Customer Success

• Track and manage customer health
• Launch NPS surveys
• Execute success plays

Revenue Influence

Reporting

Fulfillment details, advocate activity/score

Health scores & NPS

Ref requests, nominations, sales data, rev influence

All content including SlapFive

v

Customer Marketing & Advocacy

• Capture & package customer voice
• Customer Advocacy Program
• Reference Management

All content including SlapFive

v

Community & Communications

• Drive peer-peer engagement
• Discussion forums
• Knowledgebase

Content usage, revenue influence

All content including SlapFive

Sales data (renewals, upsells)

Sync customer & employee generated content

Embed prompts, opportunities, and content

Nominations, sync health score & NPS

Sync content, prompts, and engagement/activity

Identify advocates, new stories, sync activity

Sync activity, post comment

Integrations are possible with any application with open API’s.

Sync customer & employee generated content

How Reference Management Works

I NEED THIS TYPE OF CUSTOMER OR CONTENT:

FOR THIS ACTIVITY:

BY THIS DATE::

FOR THIS CONTACT:

Select Customers

Scalable Approach to Customer References

Advocacy Boost

Customer Generated Content

Reference Automation

One platform to boost and track customer advocacy, capture customer video testimonials at scale, and simplify and automate reference management – seamlessly integrated with SFDC and your Martech Stack.

• Increase the number of advocates in your program
• Keep them aware of opportunities to share their voice
• Track acts of advocacy and impact

• Capture video customer testimonials remotely
• Leverage recorded references and other customer stories to deflect live 1:1 reference calls

• Makes it easy for Sales to search for, share, and request reference content and customer references
• Make it easy for Customer Marketers to fulfill requests

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Corporate Marketing & Content Marketing

Embed Customer Content on Website

• Simple HTML embed code available in back-end of SlapFive

Support upsell/cross sell campaigns with authentic video

• Quickly create campaign assets with on-to many prompt responses to support strategic growth initiatives

Self-Service Customer Voice Capture for Content

• One to many prompt pushes allow the capture of customer voice at scale

Inject Customer Content into Social campaigns

• Embed widgets on landing pages, product customer evidence for campaigns, targets based on activities in SlapFive

Support Product Launches

• Help product team to market new features or project lines through evidence from beta clients

Product / Product Marketing

• Announcing new features to the right segments
• Gathering product feedback via video/audio/text
• Using transcription to find the right asset for the right campaign
• Sharing best practices
• Recruiting customers for CAB’s or Beta programs

Customer Experience & Operations

Nominate Customers for Advocacy Program

• Nominations can come from any platform or through standalone link to a nomination form

Maximize Onboarding Experience

• Clients gain valuable insights about your onboarding experiences and learn best practices

from their peers

Best practice and advice and idea sharing

• Your most mature clients use cases can be captured through our remote capture engine and

shared to other customers to help with healthy adoption

Health scores or engagement cycle milestones trigger engagement

• Major engagement cycle milestones become opportunities to capture Customer Voice and feedback

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Calculable ROI: Revenue Influence Reporting

Key Points:

• These dashboards and reports are accessed in Salesforce
• Track revenue influence across program – i.e. peer reference calls, content shared, etc.
• Innovative influence weighting model to highlight greatest advocacy impact
• Leaderboard of most impactful advocates and the dollar amount they’ve influenced make it easy to gain budget for Advocacy and CAB programs
• Time to close for deals with Customer Advocacy vs those without shows hard ROI of impact

Calculable ROI: Revenue Influence Reporting