1 of 5

Copywriting Team

​

​

Campaign Recap

Nov. 2022

2 of 5

2

EDIBF Email Campaigns

Copywriting Lead: Hakyung Yun

EDIBF warm-up newsletter + monthly email and push series�

We’ve sent 60M+ emails and push notifications that 1) generated curiosity and excitement about EDIBF and 2) kept users in the loop on the latest EDIBF deals and collections all throughout November.

​

Results:

  • Total email & push OR: 29.96%
  • Total email & push CTR: 1.51%
  • Total GMV: ~$524k (~4.34% total increase from baseline)
  • Total attributed transactions: ~21k

​

​

​

Traffic Generation: Power words

One of the major ways consumers learned about our Every Day is Black Friday (EDIBF) deals was via our various email campaigns. Enticing subject lines drove customers to open the emails, and compelling body copy brought them to the app.

3 of 5

3

EDIBF Banner Ads

Copywriting Lead: Hlee Yang

​

​

​

​

Awareness: Hook, line & sinker

In-app banner ads are a vital gateway into discovery. They inspire shoppers with a grand first-impression to build awareness and boost conversions.

​

This season, attention-grabbing ad copy encouraged shoppers to delight in our Every Day Is Black Friday offerings.

*The merchandising team has experienced various difficulties tracking campaign performance. We’re receiving support to build our dashboard and report in-depth learnings.

Total run time: 23 days

# of banners: 4

​

Total run time: 3 days

# of banners: 3

Achieved the highest CVR (2.5%) in the EDIBF series as of Nov 13*

Total run time: 1 day

​

4 of 5

4

EDIBF Editorial (blog.wish.com)

Copywriting Lead: Delia Mitchell

Education: We’ve got the goods, show ‘em

Blogs were used as an organic marketing channel to build hype and give consumers a better understanding of the sale. Users were able to see a sampling of the actual EDIBF products, discounts, and click on links to purchase.

Engaging the Wish community: User comments

115k+ pageviews

8.2k organic Google search impressions; 5.8% CTR

  • 7.3k+ clicks to the blog via syndication (equates to a .35% click thru rate; goal was .15 - .18 which was exceeded); EN only
  • Promoted from 11/17 - 11/28 and reached audiences outside our Wish database via publications such as Washington Post, MSN, Marie Claire, InStyle, Elle, and more!
  • 96k+ global pageviews (translated into 9 languages)
  • Promoted in-app via a banner that ran on the homepage for 4 days (pre-sale) for each region. The in-app experience was maintained as the blog link opened within a window in the app.

5 of 5

5

Copywriting at Wish�

What we do

Use catchy and creative writing to…

  • Attract
  • Engage
  • Raise awareness
  • Promote products & campaigns
  • Assist in moving Wish customers down the sales funnel

What we are responsible for

Brand marketing, Performance Marketing, Merchandising, and Email

  • Ads
  • Emails
  • Blogs
  • Push notifications
  • Video copy
  • And more!

Questions? Ideas? Need our help on your next project?

Contact us!