Focussing on impact in communication
ELIXIR Communications Group meeting , Oct 22�Marie Dangles, Director �Communications & events, Biodata resources, People & Culture
www.sib.swiss
Objectives of our impact communication
Ensure long-term financing
Foster collaborations
Members of parliament��State secretariat for Research & Innovation
Leaders & scientists in academia, industry and hospitals� �ELIXIR & SIB Networks
Our personal Q&A
the “so what” questions
Why it is interesting? �
In which way does this project make a difference? �
Why does it have an impact on society ��What is the challenge ?
Our tips to communicate �(with impact) on impact
Write like a journalist
Write like a journalist
From the big picture to the details
Link the impact you are making to your strategy
Adapt your level of language
Choose the right tools �and channels
Importance of impact�
Just a tweet
Social �media posts
Webnews or �video
Press relations
Annual reports
Dedicated channel or event
Promotion activities�(and efforts)
Our team, to support you
communication@sib.swiss
Maia�Berman
Victor�Kouassi
Sylvie�Flegel
Elsa�Dubar
Marie�Dangles
Solange�Guye
Our activities
CONTENT �DEVELOPEMENT
PRESS RELATIONS
DIGITAL�COMMUNICATIONS
SCIENTIFIC EVENTS
INTERNAL COMMS
INSTITUTIONAL�PUBLICATIONS
RECOGNITION INITIATIVES
THANK YOU!
www.sib.swiss