CLIENT NAME

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STUDENT NAME

Wild RHOMBUS

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Lake Cam

PRODUCT

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TARGET

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VALUES

Office Supplies

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Young Parents

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Genuine & Funny

PROBLEMS

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INSIGHTS

• Balancing a work schedule while taking care of kids is hectic
• Over abundance of office gadget review sites—who to trust? (Alr busy as a parent)
• Too many tiers of access for office supplies (Do I need the Pro?? The base model??), overwhelming info
• Office supplies overspending creates waste, could be a risk in a prent home where kids have more access to potentially dangerous tools
• Young parents get overwhelmed with life and have to deal with spending their corporate office supplies budget as an employee
• Office supplies can be a risk to kids !!!
• Office supplies set up process can be complex !!!
• Office supplies often break easily !!! Risky for kids !!!

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• Working young parents have a lot on their plate
• Office supplies make people feel like they'll be more productive if they buy them
• In big corporation, ppl are often given a budget to buy home office supplies, i (including young parents)
• Many young parents tend to work from home (with non optimal at home office supplies)
• Office supplies increasingly becoming more electronic/digital rathan than analog
• Tends to trust recommendations from friends + family
• Children cna treat office supplies like toys (among other things)
• Setting up office supplies can take some time

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pProduct standing desk ??

Wild RHOMBUS provides office supplies that are child-proof and uncomplicated, no differing varianta, tiers, straightforward and safe. �PROMISE !!

Wild rhombus makes indestructible furniture

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WILD Rhombus promises to provide at-home office solutions that are child-proof, uncomplicated, and won’t need a replacement anytime soon

CLIENT NAME

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STUDENT NAME

Ethereal Blood

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Taylore Lawrence

PRODUCT

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TARGET

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VALUES

Multi-use makeup (Nail Polish and Eyeshadow)

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Early 30’s

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Resilient and Scrappy

PROBLEMS

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INSIGHTS

Make up can cause skin issues

Some makeup is made with heavy chemicals

How to market to people who are not interested (Gen Z)

Product transparency

How does the multi-use makeup work?

There is a lot of competitor brands

Makeup can look similar to one another

Makeup packaging is frustrating to sell and store

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Makeup is a form of positive self-expression

Makeup has traditionally targeted women over men

Applying makeup can be time intensive

Historically makeup has negative messaging (not pretty enough)

Overwhelming and complicated

Makeup is expensive

Makeup is no longer limited to gender

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PROMISE

Ethereal Blood saves you time at all costs.

CLIENT NAME

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STUDENT NAME

Blue Anteater

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Kyla Seguiban

PRODUCT

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TARGET

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VALUES

Spices & Seasoning

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Parents

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Optimistic

PROBLEMS

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INSIGHTS

Make cooking enjoyable

Make spices and seasoning accessible

Making food edible in several steps or less

Make MSG unvilliannized

Kids dont wanna eat something healthy

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Cooking is hard! Too many steps

Simple cooking aint simple

Seasonings and spices are expensive

Wrong combo of spices tastes like shit

MSG - Make Shit Good

MSG aint the problem

-,;s-

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PROMISE

Blue Anteater gives you your time back.

CLIENT NAME

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STUDENT NAME

Aggressive Axolotl

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Mikhail Basco

PRODUCT

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TARGET

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VALUES

Furniture

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Kids

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Empathetic, confident, silly

PROBLEMS

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INSIGHTS

We need to sell more furniture

Kids getting everything dirty

Is it affordable for parents?

IS it durable?

Kid friendly furniture is tacky

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Kids draw on everything

Kids break thing

Kids enact revenge

Kids put things in the toilet

Kids chew on everything

Reckless

Kids are free spirited, dangerously creative

Kids want new things, not hand me down

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Parents feel…

Tired, frustrated, stressed, overwork, parents have to fix everything

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PROMISE

Aggressive Axolotl lets kids be kids.

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CLIENT NAME

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STUDENT NAME

Annoying Green

​

Emilyn Lai

PRODUCT

​

TARGET

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VALUES

Gardening Tools

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Men 40-50 (midlife crisis)

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funny, optimistic.

PROBLEMS

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INSIGHTS

We need our audience to choose our tools over the regular competition.

Gardening tools are not really a repeat purchase

Gardening tools are not heavily ‘branded’

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There isn’t much variety in the tool market

People in mid-life crisis are restless and sometimes irrational-and crave change

Men like ‘yard work’, ‘gardening’ is often marketed to women🤔

Home-grown produce is trendy and rewarding

Beginning gardening can be intimidating and info-heavy

Not everyone has space for gardening

Audience is spontaneous

Audience can give up easily

Audience feels unsatisfied with life

PROMISE

Annoying Green makes gardening impossible to stop.

CLIENT NAME

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STUDENT NAME

Itchy panda

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Megan Heigh

PRODUCT

​

TARGET

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VALUES

Skincare

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Teenagers

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Healthy, Happy, Honest

PROBLEMS

​

INSIGHTS

Skincare is expensive

It is often complex

It takes time (out of your day and to see results)

Hard to find the right skincare

Can be annoying to use

Some just look pretty

Overconsumption (sephora)

Requires research/knowledge to find the right product

Targets a lot of different skincare needs

Skincare is mainly used by women and targeted to them and their insecurities

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Teens are insecure

They don’t have much money

They want to look good

Teens have routine

They have raging hormones

They’re expressive and exploratory

They are often mean/judgmental

Feel a lot of pressure

They follow trends

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PROMISE

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IP is skin care that's specifically made for teens.

CLIENT NAME

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STUDENT NAME

Trippy Mouse

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Kayla Do

PRODUCT

​

TARGET

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VALUES

Knives

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Pre-teens

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Edgy, Dynamic

PROBLEMS

​

INSIGHTS

Selling knives to kids? (Parents buying a knife for a kid)

Knives are dangerous, sharp, violent (especially with kids)

Purchasing knives is associated with adults (cooking knives)

Knives are not a multiple-time purchase (most of the time)

Branded perception that knives are delicate and must be handled with care

Knives are expensive

“What would a kid use a knife for?”

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Parents don’t trust kids with knives (worried)

Kids are reckless, make rash decisions

Kids want to be cool/own “cool” things

Kids think danger and fear can make them strong

Kids are explorative and want to do everything

Using a knife properly takes practice/time

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PROMISE

​

Trippy Mouse offers safe knives so kids can start cooking early.

CLIENT NAME

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STUDENT NAME

Sticky Frog

​

-Kara du Plessis

PRODUCT

​

TARGET

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VALUES

multivitamins

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Students

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Fast, Patient, Kind

PROBLEMS

​

INSIGHTS

Students aren’t good at taking care of themselves

Multivitamins are expensive

Multivitamins don’t feel like a necessity

Taking care of your health doesn’t seem as important or pressing when you are young

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Students/young people often think of themselves as invincible

multivitamins are often advertised as boring or unappealing

Multivitamins are typically targeted towards adults or parents

People take multivitamins to feel like they are taking care of themselves

It’s annoying to have to take them everyday or stay consistent

People are concerned about what the multivitamin consists of (is it actually gonna help)

It’s hard to tell if multivitamins actually do something when you can’t feel working

Students are often tired and feel overworked/overwhelmed

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PROMISE

-Sticky Frog means you can stay a mess.

CLIENT NAME

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STUDENT NAME

Blue Hippo

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Stephy Pak

PRODUCT

​

TARGET

​

VALUES

Gaming (energy) drink

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Teenage boys

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Competitive, strength

PROBLEMS

​

INSIGHTS

• There are many energy drink brands
• People have preferences/loyalty to specific brands
• There are many brands/flavours
• Energy drinks are ‘unhealthy’
• There are alternatives like coffee
• Energy drinks taste bad
• Carbonated vs non carbonated
• Lack hydrating qualities
• High in sugar/additives
• Need reliable energy source
• Energy drinks are targeted at physical

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• Teen boys need focus/energy, they’re tired not lazy
• Teen boys need to fuel the mind
• Teen boys need energy without the crash
• Teen boys like ritual
• Teen boys care about brands

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PROMISE

• Blue Hippo, the calm before the win

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