Grocery Master
Groceries Simplified. Shopping Reimagined.
The Problem
Time
Location
Money
Quality
There is an unknown relationship between price and quality.
Groceries can be expensive for lower to middle income families.
Shoppers risk COVID-19 contamination every grocery run.
Time is valuable and commuting to 2+ stores adds up in time.
Budgeting
Coupons
Gas and Quantity
Grocery Master helps you save money.
It provides you coupons for stores you shop at.
It also factors in gas and how often you buy a product.
Gen Z/Millennial shoppers
(18-39)
Safety
Evidence
More than 48% of people regularly visit two or more grocery stores. With Grocery Master, it could help people save time and money while eliminating the spread of COVID-19 in the US.
Most people invest about 50% of their time in finding and printing coupons when they shop at grocery stores, but our app provides the consumer with coupons from different stores and automatically calculates an estimated total.
Business Model - Timeline
1 - Pay Per Click
2 - Service Fee
3 - Ad Revenue
$0.20 per click on a partners hyperlink to its webpage
$0.10 every time an ad is shown to a consumer
$5/month Ad-free
Free with multiple Ads
August 2020
January 2021
March 2021
Marketing Plan
Mobile Application
In-Store Promotions
Website Launchpage
Facebook Advertisements
Construct a mobile app platform for ease of use and convenience
Provide flyers and posters for in-person advertising
Utilize Google promoted hyperlinks to showcase our brand
Design an online presence with a launchpage
Create a Facebook Business profile
Search Engine Marketing
Competition Comparison
Grocery Master
Honey
Groupon
Amazon Pantry
Price
Monthly
Quality
Usability
Location
Platform
Affiliates
Partner Grocers
Free or $5
Free
Free or $5
Free or $5
Walmart, Target, etc.
Individual Companies
Individual Companies
Whole Foods
App, Website
App, Website
App, Website
Website, App
In-Store & Online
Online Only
In-Store & Online
Online Only
8+
0
0
1
Meet the
Grocery Masters
Shaz Ali
University of Texas at Austin
Information Systems
Katherine Cornell
Indiana University
Management
Emory Foster
Saima Ali Makhani
University of Texas at Austin
Economics
Indiana University
Marketing