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Top 50 Mortgage Professional in US
NEO Home Loans Co-Creator
Loan Atlas Co-Creator
Art of Homeownership Co-Creator
Father of 2

RYAN GRANT

@TheRealRyanGrant

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LEAD CONVERSION IN WAYS

YOU’VE NEVER THOUGHT OF…

LEAD CONVERSION IN WAYS YOU’VE NEVER THOUGHT OF…

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WHAT DO YOU CONSIDER AN ACTUAL LEAD IN YOUR DAY-TO-DAY BUSINESS?

LEAD CONVERSION IN WAYS YOU’VE NEVER THOUGHT OF…

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SELLING PRODUCTS PEOPLE DON’T WANT

LEAD CONVERSION IN WAYS YOU’VE NEVER THOUGHT OF…

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SELLING PRODUCTS PEOPLE

DON'T UNDERSTAND

Twenty-eight million Americans plan to purchase a home in 2024. On average, they hope to spend $269,200.

That figure falls more than $100,000 short of the median home price, which was $388,100 in December�

61 percent of Americans told pollsters current mortgage rates are unprecedented, meaning that they have never been seen before.

Over the last 50 years, 30-year mortgage rates have averaged 7.75 percent.

LEAD CONVERSION IN WAYS YOU’VE NEVER THOUGHT OF…

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FOUR TYPES OF “LEADS”

KIND OF / NOT SURE / NOT READY�

READY / PRE-APPROVED �

DECIDED IT’S NOT THE RIGHT TIME

NOT INTERESTED

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HOW DO I GET THE

“NOT READY YET” CLIENT TO ENGAGE? AND WITH WHOM?

1) GENUINE BELIEF

You need to experience it firsthand, personally and for your clients.

2) SCRIPTING

If you believe that it will truly help your client, the script becomes easy, and they hear your passion behind it. �

It’s not what you say, it’s how you say it!

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WHAT’S WRONG WITH A CLIENT WHO IS READY AND A PRE-APPROVED CLIENT?

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NECESSARY STEPS TO GO FROM “I CAN” TO “I MUST”

DEEP UNDERSTANDING OF THE HOUSING MARKET (DATA & FACTS)�
PERSONAL ECONOMY VS. NATIONAL ECONOMY�
COMPETITVE ADVANTAGE

NOT ALONE FOR THE NEXT 30+ YEARS

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YOUR CLIENT TOLD YOU THAT AFTER THINKING ABOUT IT, “IT’S NOT THE RIGHT TIME.”

PLAN. STRATEGY. TIMELINE.

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PROSPECT:

“WE’RE NOT PLANNING ON BUYING OR SELLING IN THE NEAR FUTURE…THANKS FOR REACHING OUT.”

=

ADOPT

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TRANSACTION FREQUENCY SPECTRUM

HABIT ZONE

DAILY

WEEKLY

MONTHLY

QUARTERLY

YEARLY

DECADES

MORTGAGE

REAL ESTATE

ENDGAME

You and I are FORGETTABLE!

MORTICIAN

FORGETTABLE ZONE

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HELP THEM USE YOUR SERVICE

DAILY/WEEKLY

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MAKE IMPROVEMENTS IN THE AREA OF CHOOSING

Whether it's improving credit, buying a home or becoming a debt-free, we’ll help you along the way

Track your Mortgage Readiness by factoring in credit, assets, available funds and more!

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LEAD CONVERSION IN WAYS YOU’VE NEVER THOUGHT OF…

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Maintenance Provides

They'll never forget about basic upkeep again with regular notifications, via text or emails.

Home Improvements

They can set up projects directly from inspection report, or at any time for ease of tracking

Document Storage

They'll keep the home's paper trail all in one place, digitally stored for direct access.

Appliance Recalls

Home owners can store and make models and mobile numbers to get notified if there's ever a recall.

Service Providers

They'll have access to your recommended home pros to complete repairs

Home Inventory

Homeowners can help safeguard household items by keeping a detailed inventory

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We help our clients fully understand their net worth through real estate and teach them what they can and should do with it.

LEAD CONVERSION IN WAYS YOU’VE NEVER THOUGHT OF…

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PERFECT MORTGAGE PROMISE

Turn your database into a customized borrower search engine.

Artificial intelligence constantly scanning past clients for opportunities to

increase the frequency of interaction & transaction.

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DATABANK MATH

LEAD CONVERSION IN WAYS YOU’VE NEVER THOUGHT OF…

HOW MUCH IS YOUR DATA WORTH?

HOW BIG IS YOUR DATABANK AND HOW DO YOU PREDICT THEIR DECISIONS?

STATISTIC

The average

homeowner

now moves every 10 years

STATISTIC

The average

Homeowner refinances at least once

MEANING

10% of your databank moves every year

MEANING

10% of your databank will refinance per year

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Most Lender and REALTOR databanks look like this:

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The Real Estate Professional Of The Future’s databank looks like this…

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NOW, ARE YOU LEAD CONVERTING AT THE HIGHEST LEVEL?

WHAT IS THE FIRST STEP YOU ARE GOING TO MAKE TO IMPROVE?

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RYAN GRANT

NMLS # 118767

ryan.grant@neohomeloans.com

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