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AAVMC.org Website Redesign

American Association of Veterinary Medical Colleges

November 15, 2023

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AGENDA

INTRODUCTIONS

PROPOSAL HIGHLIGHTS

PROJECT WORKFLOW

WHAT STOOD OUT?

PROPOSED BUDGET

QUESTIONS / NEXT STEPS

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Introductions

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S

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HEALTHCARE | LIFE SCIENCE EXPERIENCE

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OUR PROPOSAL

What Stood Out?

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Proposal Highlights

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Website Improvements �and Accessibility

Solving Existing Problems
Enhancing Your Website
Condensing All Web Properties �Into One Multisite Platform
Championing Inclusive Design �and Ethical Digital Accessibility
Expertise in Multisite �Content Transition

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Solving Existing Problems

We aim to be your partner as we revamp your current website to make it more user-friendly, simplify your internal tasks, and offer a better experience for your members. In the RFP, you highlighted certain challenges you face daily. Below, we have outlined how we'll address and fix those issues for you.

• Enhanced Cohesiveness & Improved Search Functionality�We will implement a robust search functionality that indexes all content, ensuring that resources from the knowledge center and other sections are easily discoverable through the search bar. This will foster a seamless user experience and ensure all pages "talk" to each other.

• Streamlined Content Management�We'll reinvigorate your existing WordPress system to allow easy updates in one location. For example, a single change will propagate across all relevant pages when adding new members or updating membership levels.

• Revamped Design & Navigation�We will undertake a complete website redesign, ensuring a modern, clean, and intuitive layout. The navigation system will also be revamped for consistency across all subpages, adopting the latest user-friendly techniques.

• Optimized RSS Feed Management�We will integrate an advanced RSS management tool, enabling you to handpick and showcase specific resources. This will ensure that all feeds display correctly and offer users the most relevant content.�

Enhancing Your Website

Our enhancement strategy will transform the current website into an efficient, user-friendly, and contemporary platform. With a blend of modern design, intuitive navigation, and backend robustness, we aim to provide an unparalleled user experience while simplifying internal content management processes.

• Website Redesign and Backend Enhancement�We will perform a complete overhaul of both the frontend and backend systems. Our backend enhancement will provide a stable foundation for all other functionalities, ensuring the site runs efficiently and can accommodate future upgrades.

• Responsive Design for Mobile and Tablets�A flexible website design will be implemented, ensuring that content seamlessly adapts to varying screen sizes and devices. This ensures users' optimal viewing and interaction experience, irrespective of their device choice.

• Modern Visual Design�Our visual revamp will focus on a strategic approach, reducing clutter. This will emphasize key content and offer a fresh, contemporary look that aligns with current design trends.

• Updated Architecture and UX Practices�Integrating modern UX principles will optimize user journeys, reducing friction points and enhancing user satisfaction. The website's architecture will be strategically reviewed for easy navigation and efficient content access.

• Social Media Integration�Facebook, Instagram, X, LinkedIn, and YouTube integration tools will be embedded. This facilitates easy content sharing across platforms and drives cross-platform engagement, extending your reach and audience interaction.

• Improved Navigation Paths�We'll condense and streamline the site’s pages, removing redundancies. This ensures that members and staff can swiftly locate the desired content. The homepage will highlight priority content, reducing clutter and ensuring users quickly access crucial information.

• Increased Automation�Our solution will centralize content updates, such as member additions, staff changes, and board updates. Invigorating your existing WordPress system will allow updates to be made at a singular level, automatically reflecting across all relevant sections. This approach minimizes manual efforts, reduces errors, and guarantees content accuracy across the site.�

Condensing All Web Properties Into One Multisite Platform

Managing multiple separate websites can introduce challenges, including inconsistent branding, fragmented user experience, elevated maintenance costs, and increased complexity in content management.

We suggest a WordPress multisite installation that offers a holistic solution:

• Unified Brand Experience�A multisite structure ensures that all websites share a consistent design, navigation, and branding. This creates a seamless user experience as they move between different digital properties.

• Centralized Management�With a multisite setup, updates and modifications can be executed from a single dashboard. This saves time and ensures that every property remains updated and synchronized.

• Cost Efficiency�Operating multiple sites separately can incur redundant hosting and maintenance costs. A unified platform streamlines these expenses, leading to potential savings.

• Shared Resources�Common elements like themes, plugins, or extensions can be shared across the network, ensuring uniformity and reducing the need for multiple purchases or customizations.

• Flexibility for Future Expansion�Should the AAVMC wish to launch additional sites or platforms in the future, a multisite network can easily accommodate this growth without starting from scratch.

• Integration with CVENT�While the organization is considering using the CVENT tool for future event-related websites, integrating this tool within a multisite structure can provide a harmonized approach to event management and promotions.�

Championing Inclusive Design and Ethical Digital Accessibility

DJG strongly champions digital accessibility, emphasizing its importance in design and development. We promote high standards to ensure online platforms are inclusive for all users, including those with disabilities. Our advocacy highlights that creating accessible digital spaces is both an ethical responsibility and a necessity.

Content Migration

Sticking with your current WordPress framework eliminates the need for immediate content migration, ensuring a smooth continuation of your website operations. AAVMC can avoid the potential hassles and technical challenges of moving content between different platforms.�

Our Expertise in Multisite Transition

We specialize in transitioning single WordPress setups into a streamlined multisite configuration, which brings together your diverse web properties under one unified system. This transition maintains the familiarity and efficiency of your current platform and presents an opportunity for organizational growth without the complications of platform migration. This approach aligns well with the objective of this RFP for a website redesign, offering both stability and the potential for expanded functionality.�

• Client Example: Society of Women Engineers�SWE operates a multisite system that hosts more than 100 websites within a single WordPress installation. This setup accommodates over 75+ users, each with distinct access privileges and associated with various domains and subdomains.

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Wordpress Experience

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WordPress Expertise

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SWE.org

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aavmc.org�Homepage�Concept

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Project Workflow

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WEBSITE DESIGN & DEVELOPMENT WORKFLOW

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Proposed Budget

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Proposal Budget

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Phase 1: Preparation $4,125.00

Phase 2: Web Project Kickoff $3,300.00

Phase 3: Creative and Technical Brief Development $1,650.00

Phase 4: Design and Development $7,425.00

Phase 5: Testing and Review $3,300.00

ADA & Section 508 Compliance $9,900.00

Phase 6: Launch Preparation $3,300.00

Phase 7: Launch and Post-Launch $1,980.00

�Core Requirements Total: $34,980.00

Proposed Timeline: 4 Months

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Questions

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