Welcome to
The Behavioral Design Sprint
Facilitated by [Your name here]
[Date]
The Make it toolkit
A shortcut that helps you anticipate problems, identify opportunity points, and design a solution based on what people are actually likely to do.
🎯 Goal
Build testable solutions powered by
behavioral science and game thinking to address personal or business challenges.
💫 Journey
Monday
[Add date]
Tuesday
[Add date]
Wednesday
[Add date]
Thursday
[Add date]
Friday
[Add date]
🗓️ Agenda planning
[You]
[Add name]
[Add name]
[Add name]
[Add name]
[Add name]
[Add name]
[Add name]
Name
Name
Name
Name
🤝 Teams
Name
Name
Name
Name
Team# 1
Name
Name
Name
Name
Name
Name
Name
Name
Team# 2
✨ The Make it Box
✨ Playing cards
✨ Additional Materials
Post-it
Whiteboard marker
Standing writeboard
Ready to get started?
🚀
📌 Start by showing the challenge statement you crafted with key stakeholders.
How might we encourage/discourage [target audience] to do [target behavior] so that we achieve [expected outcome].
A set of activities to better understand your audience and their decision-making context. We'll need these
Understand your audience and their decision-making context.
Insider(s) present insights on target audience
Step 1: [add duration]
Introduction to the 5 laws of behavior
Step 2 [add duration]
Brainstorming with Prompt Questions
Step 3 [add duration]
Insider(s) addresses each question and writes down knowledge gaps in post-its
Step 4 [add duration]
Step 1.
What do we know about our audience?
Insider
Step 2.
Introduction to the 5 laws of behavior
Wizard
✨ The 5 laws of behavior
Step 3.
Brainstorming with the Prompt Questions
Wizard
💡 You can use the prompt cards in the Box, or design new ones more relevant to the context and challenge.
Step 4.
What knowledge gaps do we have about your audience?
Insider
Lay out the 8 Journey Map Cards vertically
Step 1: [add duration]
Define target behavior in the journey map
Step 2 [add duration]
Define all steps that lead to the Target Behavior
Step 3 [add duration]
Fill out journey map
Step 4 [add duration]
Step 1.
Lay out the 8 Journey Map Cards vertically
Wizard
Step 2
Define target behavior in the journey map
Wizard
💡 target behavior
Step 3.
Define all the steps that lead to the Target Behavior
Wizard
💡 steps leading to target behavior
Step 4.
Fill out journey map
Wizard
💡 Lane by lane, fill out information for each behavior.
Lay out the 5 types of barriers on the table
Step 1: [add duration]
Categorize the barriers identified in the journey map
Step 2 [add duration]
Determine knowledge gaps.
Step 3 [add duration]
Step 1.
Lay out the 5 types of barriers on the table
Wizard
📌 Remind the audience that this is the 4th law of behavior
📌 Remind the audience that this is the 1st law of behavior
Step 2.
Categorize the barriers identified in the journey map
Wizard
💡 Barriers can be mapped by taking into account t 2 dimension (cognitive factors, and environment)
Step 3
Determine
knowledge gaps.
Wizard
💡 Some barriers may be not be known at this stage. Note down the known unknowns for future research
Let’s explore barriers one at a time.
Step 1: [add duration]
Determine if the barriers are relevant at any decision point of the journey
Step 2 [add duration]
Step 1
Let’s explore barriers,
one at a time.
Wizard
Step 2
Are the barriers relevant at any decision point of the journey?
Insider
Add a post-it to the user journey representing an opportunity point for an intervention
Step 1: [add duration]
Run a prioritization exercise
Step 2 [add duration]
Discuss whether to update or replace the behavioral challenge
Step 3 [add duration]
Defined the target audience and the choice environment
Mapped the steps leading to the target behavior
Determined what happens before and after each behavior
Identified barriers to decision-making and behavior
Selected opportunity points to intervene along the user journey
Use the 15 strategies and related tactics to generate science-backed ideas
Each participant is given x strategies and their related tactics
Step 1: [add duration]
Generate ideas
Step 2 [add duration]
Present your ideas
Step 3 [add duration]
Product Owner selects the ideas that go and stay
Step 4 [add duration]
Step 1
Each participant is given x strategies and their related tactics
Facilitator
💡If participants are new to Make it, consider introducing the (relevant) strategies before ideation.
💡Download the posters at makeit.tools and print them for in-person sessions
💡 Consider adding an example of how the strategy might relate to the challenge
💡 Consider adding an example of how the strategy might relate to the challenge
💡 Consider adding an example of how the strategy might relate to the challenge
💡 Consider adding an example of how the strategy might relate to the challenge
💡 Consider adding an example of how the strategy might relate to the challenge
💡 Consider adding an example of how the strategy might relate to the challenge
💡 Consider adding an example of how the strategy might relate to the challenge
💡 Consider adding an example of how the strategy might relate to the challenge
💡 Consider adding an example of how the strategy might relate to the challenge
💡 Consider adding an example of how the strategy might relate to the challenge
💡 Consider adding an example of how the strategy might relate to the challenge
💡 Consider adding an example of how the strategy might relate to the challenge
💡 Consider adding an example of how the strategy might relate to the challenge
💡 Consider adding an example of how the strategy might relate to the challenge
💡 Consider adding an example of how the strategy might relate to the challenge
Step 2
Generate ideas
All Players
Step 3
Present your ideas
All players
Step 4
Product Owner selects the ideas that go and stay
Product owner
Familiarize with the 3 tactics associated with your strategies
Step 1: [add duration]
Write down individually if and how the 3 tactics are relevant to address the challenge
Step 2 [add duration]
Conversation to converge on potential ideas
Step 3 [add duration]
Step 1
Familiarize with the 3 tactics associated with your strategies
All Players
Step 2
Write down individually if and how the 3 tactics are relevant to address the challenge
All Players
Step 3
Conversation to converge
on potential ideas
Sprint Master
Choose Trade-off team and Combo team
Step 1: [add duration]
Refine ideas by combining them and considering trade offs.
Step 2 [add duration]
Present and Converge on Solutions
Step 3 [add duration]
Step 1
Choose Trade-off team
and Combo team
Sprint Master
Step 2
Refine ideas by combining them and considering trade offs.
Sprint Master
💡 Consider adding an example of how the strategy is related to the challenge
💡 Consider adding an example of how the strategy is related to the challenge
Step 3
Present and Converge on Solutions
Sprint Master
“If we do this [design intervention] among [target audience] this is
going to happen [outcomes] because of this [strategies and tactics used]”
Designer(s) determine the most appropriate way to visualize
the behavioral design hypotheses, including:
Generated many ideas
Converged and selected one
Refined ideas by looking at synergies (combos) and risks (trade-offs)
Formulated at least one behavioral design hypothesis
Visualized the selected ideas
Turn your ideas into testable solutions and experiences
Design the experiment and validate with the target audience
Thank You
The Make It Toolkit by Massimo Ingegno - licensed under the Creative Commons Attribution-NonCommercial- No Derivative (CC BY-NC-ND)International License.