Welcome to SOCi:​

AYSO’s Local Marketing Platform

Bringing the World’s Game to Communities Everywhere

Please Sign the Attendance Roster

• Print your Legal Name, Region, email, phone #.
• You must be a current volunteer and AYSOU learner.
• Login to the AYSOU, go to Event Calendar, Enroll in this Course Event.

Course Overview & Objectives

• Introduce AYSO’s latest investment in helping to improve Region’s Program visibility - SOCi
• Search Visibility - Why is it important?
• Confirm SOCi is provided at no cost to the Regions
• Demonstrare ease of signup and use
• Review SOCi’s features

What is SOCi?

SOCi is a premium local marketing service with a centralized dashboard for search visibility, social media, and reputation management.

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SOCi helps you pull all aspects of your Region’s online presence into one place so you can get the most out of it even if you’re not a marketing professional!

How could Regions benefit from SOCi?

• Online Search Visibility
• When a user searches for “youth soccer near me”, does your Region appear on the first page of Google search results?

• Review & Reputation Management
• Yelp & Google Business Profile display reviews
• Reviews & ratings are a top purchasing influencer

• Social Media
• Social media content scheduler & posting to multiple platforms
• Daily Digest of Activity & Mobile App for Engagement Notifications

Search Optimization - Why?

Today, many families are searching for activities for their kids online.

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“Just Google it”

Google is a crucial foundation for local program visibility.

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49% of shoppers surveyed say they use Google to discover or find a new item or product.

“Think With Google” Survey 2024

Give it a try.. Ask your neighbor which city they live in

Google “Youth soccer in (location)” or “soccer for kids in (location)”

Goal:

Ideally, appear in the first 3 results or the first page on Google

Appear on Google Maps

AYSO Region Locator

Search Visibility - Online Activity Matters

Low Visibility Brands

• 4.0% visibility on page 1 of Google’s local search results
• Respond to only 10.9% of reviews
• Ignore 99% of Google Q&A

SOCI 2024 LVI

High Visibility Brands

• Appear 53.2% of the time on page 1 of Google (13x better)
• Rated 4.5/5 Stars on average
• Respond to 80.5% of reviews in 2.1 days

Reviews

Reviews & Rating are a Top Purchasing Influencer

• 94% of people use reviews, 97% pay attention to brand responses
• 81% of consumers write reviews
• 1 in 3 change bad review after receiving helpful response to their review
• Users average searching through 10 reviews per purchase decision
• Anything below 4.0 stars on GBP will not show up under searches with the keyword “best”

Google Business Profile Benefits

• Improve online presence
• Attract new customers
• Interact with customers
• Understand how customers find you
• Google features

Optimize your Region’s GBP with SOCi!

Google Optimization with SOCi

All Platforms Dashboard

GBP Insights

GBP Data & Metrics

Harmonized Digital Foundation for Your Region

What’s Next?

Sign up with SOCi!

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Making it as turn-key as possible to make your Regions shine.

How It Works

Submit your platform log-ins and local knowledge to be considered.​

• Takes about 15 minutes to complete the setup form and another 5 minutes later to connect your platforms.​

In return, you get: ​

• Automatic implementation of digital foundation fixes.​
• Real-time, user-friendly, line-of-sight into your digital ecosystem.

2026 SOCi Training Resources!

• Have your Region Marketing Coordinator or Webmaster attend the SOCi webinars & training sessions
• Join the Region Marketing BAND Channel for more information.
• band.us/@AYSORegionMarketing
• Also on the BAND Channel: Website templates & best practices, Canva templates, Volunteer Recruitment Resources,..!

https://ayso.io/AYSOSOCiOnboarding