Revenue Streams
Kiran Kumar H S
Regional Mentor of Change
Atal Innovation Mission, NITI Aayog
Examples
One-time Payment Model
Customer buys the product and makes a one-time payment
Advertising Model
Offer your product for free to your customers, but make money from advertising on your product.
Brokerage Model
Your product connects buyers and sellers and charges a commission for the transaction between them.
Franchise Model
Offer your brand name and product for others to sell.
Leasing or Rental Model
Offer your high-priced product on rent to its customers to limited-time use.
Subscription-based Model
Customers pay a monthly fee for continued usage of the product or service.
Pay-as-you-go Model
Customers do not buy the product, but, instead, pay only for usage of the product and as and when they need.
Freemium Model
Give away part of your product or service for free and charge for premium features or services of your product.
Marketplace Model
Marketplaces allow sellers to list items for sale and provide customers with easy tools for connecting to sellers. The marketplace owner makes a commission on the transaction that takes places between the buyer and seller.
Auction Model
Set a base price for your product, but sell it to the highest bidder.
Crowd-sourcing Model
Get many people to contribute content on your product and make money on advertisements.
Disintermediation Model
Bypass all middle-men or intermediaries in delivering your product to the customer, and supply the product directly to your customer.
Low-touch Model
Customers buy the core product and then find a way to enhance, or assemble the product for use.
Razor Blade Model
Sell the product below cost-price and hope that customers will buy your product and get hooked to it over time.
Reverse Razor Blade Model
Offer a companion product for free on purchase of a premium product.
Bundled Model
Bundle one or more complementary products with each other. The price of the bundled package is lower than the total price of products, if purchased separately
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