Statewide Program of Study: Digital Communications — Page 1�

Revised–May 2024

Arts, Audio Visual Technology, and Communication Career Cluster

The Arts, Audio Visual Technology, and Communication (AAVTC) career cluster focuses on designing, producing, exhibiting, performing, writing, and publishing multimedia content requiring creative aptitude, fluency in computer and technology applications, and proficiency in oral and written communication. This career cluster includes occupations ranging from camera operator, audio and video technician, director, and producer to graphic designer and web and digital interface designer.

Statewide Program of Study: Digital Communications

The Digital Communications program of study focuses on occupational and educational opportunities associated with the production of audio and visual media formats for various purposes, such as TV broadcasts, advertising, video production, or motion pictures. The program of study includes operating machines and equipment such as microphones, sound speakers, video screens, projectors, video monitors, sound and mixing boards, and related electronic equipment to record sound and images.

Secondary Courses for High School Credit

Aligned Advanced Academic Courses

Students should be advised to consider these course opportunities to enrich their preparation. AP or IB courses not listed under the Secondary Courses for High School Credit section of this framework document do not count towards concentrator/completer status for this program of study.

Work-Based Learning and Expanded Learning Opportunities

Aligned Industry-Based Certifications

• Adobe Certified Professional in Digital Video Using Adobe Premiere Pro
• Digital Video Production Foundations

Example Postsecondary Opportunities

Apprenticeships

• Light Technician

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Associate Degrees

• Commercial and Advertising Art
• Animation, Interactive Technology, Video Graphics, and Special Effects

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Bachelor’s Degrees

• Cinematography and Film/Video Production
• Recording Arts Technology

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Master’s, Doctoral, and Professional Degrees

• Animation, Interactive Technology, Video Graphics, and Special Effects
• Communications Technology

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Additional Stackable IBCs/License

• CompTIA Digital Media and Entertainment Professional Certification (DMEP)

Example Aligned Occupations

Camera Operators, Television, Video, and Film

Median Wage: $48,422

Annual Openings: 155

10-Year Growth: 20%

Audio and Video Technicians

Median Wage: $46,319

Annual Openings: 626

10-Year Growth: 30%

Producers and Directors

Median Wage: $65,029

Annual Openings: 522

10-Year Growth: 12%

Digital Communications

Successful completion of the Digital Communications program of study will fulfill requirements of the Business and Industry endorsement.

Data Source: TexasWages, Texas Workforce Commission. Retrieved 3/8/2024.

For more information visit: https://tea.texas.gov/academics/college-career-and-military-prep/career-and-technical-education/programs-of-study-additional-resources

Statewide Program of Study: Digital Communications — Page 2

Arts, Audio Visual Technology, and Communication Career Cluster

Statewide Program of Study: Digital Communications

Course Information

Level 1

Level 2

* Indicates course is included in more than one program of study.

For additional information on the Arts, Audio Visual Technology and Communication career cluster, �contact cte@tea.texas.gov or visit https://tea.texas.gov/cte 

Digital Communications

[LEA name] does not discriminate on the basis of race, color, national origin, sex, or disability in its programs or activities and provides equal access to the Boy Scouts and other designated youth groups. The following person has been designated to handle inquiries regarding the nondiscrimination policies: [title], [address], [telephone number], [email]. Further nondiscrimination information can be found at Notification of Nondiscrimination in Career and Technical Education Programs.

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Level 3

Statewide Program of Study: Digital Communications — Page 3

Arts, Audio Visual Technology, and Communication Career Cluster

Statewide Program of Study: Digital Communications

Course Information

Level 4

* Indicates course is included in more than one program of study.

Digital Communications

For additional information on the Arts, Audio Visual Technology and Communication career cluster, �contact cte@tea.texas.gov or visit https://tea.texas.gov/cte 

[LEA name] does not discriminate on the basis of race, color, national origin, sex, or disability in its programs or activities and provides equal access to the Boy Scouts and other designated youth groups. The following person has been designated to handle inquiries regarding the nondiscrimination policies: [title], [address], [telephone number], [email]. Further nondiscrimination information can be found at Notification of Nondiscrimination in Career and Technical Education Programs.

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