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Week 1 Day 2 – Validate Your Idea

Entrepreneurship Program

Thursday March 12 | 4:30 PM – 6:00 PM

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Today we will:

  • Check in on discoveries from Day 1
  • Explore the Golden Circle (finding your WHY)
  • Define your startup idea
  • Learn how to validate a business idea
  • Use AI or questionnaire tools to evaluate ideas or survey tool

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Class Overview (10 minutes)

Agenda:

  • Check‑in & discoveries
  • Business startup checklist
  • Golden Circle (purpose)
  • Describe your startup idea
  • Market Research & Pricing
  • SWOT Analysis
  • Idea validation introduction
  • Homework instructions

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Icebreaker – New Discoveries

Type in the chat:

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  • One thing you discovered about entrepreneurship after the last class
  • One new idea you had about your business

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Example:

  • “I realized marketing is really important. I’m thinking about a mobile dog grooming service.”

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Business Startup Checklist

Your startup checklist helps track progress.

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Typical steps include:

  • Define your business idea
  • Research market demand
  • Choose business name
  • Register business
  • Create website
  • Develop marketing strategy
  • Get your first customers

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The Golden Circle – Finding Your WHY

Golden Circle Framework

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  • WHY – Purpose
  • HOW – Process
  • WHAT – Product or Service

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Successful companies start with WHY.

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Golden Circle Example

Example: Coffee Shop

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  • WHY: Create a welcoming space for community
  • HOW: Friendly service and locally sourced coffee
  • WHAT: Coffee drinks and pastries

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Activity – Discover Your WHY

Write answers to these:

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  • Why does your business matter?
  • Who will it help?
  • What problem does it solve?
  • Why are you passionate about it?

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Describe Your Startup Idea

Answer these questions:

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  • What product or service are you offering?
  • Who is your customer?
  • What problem does it solve?
  • Why is it different?

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Business Idea Development Survey

Complete the Form.

https://docs.google.com/document/d/1NR8gmjrkXf59O-3XkS5DIeLMBryDvsFWVGkO4plYl3c/edit?usp=sharing

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Questions include:

  • What is your business idea?
  • Who is your target customer?
  • What problem are you solving?
  • What makes your idea unique?

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Example Startup Idea

Example: Mobile Car Detailing

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  • Customer: Busy professionals
  • Problem: No time to clean cars
  • Solution: Mobile detailing service
  • Unique Value: Eco‑friendly products

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Introduction to Idea Validation

Idea validation asks:

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  • Do people want this?
  • Will they pay for it?
  • Who are the competitors?
  • Is there demand?

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Ways to Validate an Idea

Methods include:

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  • Customer interviews
  • Online surveys
  • Social media polls
  • Competitor research
  • Testing a small version of the product

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Sample Idea Validation Report

Report sections:

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  • Business idea description
  • Target customer
  • Market demand
  • Competitor research
  • Opportunities and risks

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Target Customer

Everyone is not your customer

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  • Who are you serving? Age, gender, location, lifestyle

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Validate Business Idea�Homework

https://docs.google.com/forms/d/e/1FAIpQLScYdKyE75QHDdCZNeJZoCDm6uzCQx9NTS88WbQbbG2lLuw3Pg/viewform?usp=header

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Sample Idea Validation Report

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Elevator Pitch

What is an Elevator Pitch?

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An elevator pitch is a short explanation of your business idea that can be delivered in 30–60 seconds (about the time of an elevator ride).

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It quickly explains:

  • What your business does
  • Who it helps
  • Why it matters

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A strong elevator pitch helps people quickly understand your idea and makes them curious to learn more.

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You may use this pitch when:

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  • Introducing your business to customers
  • Networking at events
  • Applying for funding
  • Talking to potential partners
  • Presenting your idea to investors

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Sample Elevator Pitch

Next Week

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Example:

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  • “My business provides mobile car detailing for busy professionals who don’t have time to wash their vehicles. We come to homes or offices and use eco‑friendly products to save customers time.”

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Reflection

Think about:

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  • What did you learn about your idea today?
  • What questions remain?
  • What research do you need next?

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Homework

Due before next class:

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  • Create Idea Validation Report using AI or using questionnaire
  • Elevator Pitch
  • Update Business Startup Checklist
  • Complete Business Idea Development Survey (Optional but helpful)

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Next Class

  • Next Session:

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  • SWOT Analysis
  • Ideal Client
  • Market Research
  • Understanding Competition