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Engagement Beyond the Publication

Early Career Hallucinations Research Group Workshop

Dr Emma Palmer-Cooper

@dr_emmaclaire

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    • Engage with non-academic audiences:
      • patient and public engagement
      • news media
      • science communication
      • policy work
    • Q&A

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Content

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You need to put your work out there!

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Engage with non-academic audiences

Engagement with non-academic Audiences

Identifying and Prioritising

Commissioning

Designing and Managing

Undertaking

Disseminating

Implementing

Evaluating Impact

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    • Including Key stakeholders at every stage of the research

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    • Also known as co-production
      • Designing research question/advising on your proposal
      • Applying for research funding
      • Designing and managing
      • Lived-experience researchers collecting data or recruiting participants
      • Disseminating to different stakeholders
      • Implementing and policy
      • Evaluating

Patient and Public Involvement

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    • Part of high-quality research methods
    • Improves quality and impact of research
    • Increases likelihood of funding
      • If done appropriately
    • Improves impact and reach of dissemination messages

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    • Feeds into other forms of non-academic engagement

Patient and Public Involvement

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Engage with non-academic audiences

Engaging with non-academic Audiences

Identifying and Prioritising

Commissioning

Designing and Managing

Undertaking

Disseminating

Implementing

Evaluating Impact

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    • Mainly Dissemination
      • To non expert audiences

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    • Press release by University – contact the PR/Press team

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    • Pitch to news outlets
      • Relevant magazines
      • The Conversation
      • Times Higher Education (if related to students)

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    • Can generate feedback for new research areas
      • Which counts as PPI!

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Press Release and News Media

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    • In addition to formal press:

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      • Blogs
      • Podcasts
      • Social Media
      • Documentaries

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Science Communication

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Science Communication

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Science Communication

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    • Podcasts:

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      • Find local or national organizations that cover your area of research
      • Pitch via email
      • Journal podcast?

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    • Social Media:
      • Personal Accounts
        • If used properly can be very effective
        • But needs constant engagement from the platform
      • Professional organisations:
        • @echrgroup

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    • Instagram
    • Threads
    • YouTube
    • Twitter
    • Bluesky
    • Mastodon
    • LinkedIn
    • ResearchGate

Science Communication

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Science Communication

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    • Ensure relevant policy makers and stakeholders are aware of your research and why it is important.

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    • Communicate clearly what you have done and how it can be used.

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      • Identify calls for response from Government or other Official Offices
      • Email Departments Search Linked in
      • Cold emailing with existing material

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Policy

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Who is your audience?

What are your key messages?

What is the best method?

How will your evaluate it?

What are you communicating?

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Definitions

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Appropriate Jargon

Tailor your content to your audience's background and level of expertise

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What are they expecting to hear?

Provide a roadmap for your content where appropriate.

Break down into logical sections.

Address the original aims and goals.

Design your content with the audience in mind

General Interest

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Stigma

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Policy change

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    • Highlight the significance of your research in a broader context.

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    • Where does your research fit in

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    • Like telling a research story and yours is the sequel.

Relevance and background

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    • Organise content logically and coherently.

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    • Utilise clear and concise language

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    • Signpost key points to guide your audience through your work.

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Body of the Presentation

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    • Make visual content is visually appealing
      • E.g. Instagram/YouTube
      • use templates for help arranging the content.
      • Canva or similar alternative

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    • Maintain a consistent color scheme, font, and layout throughout.

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Online visuals

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Practice!

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Questions?

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    • Cover key points for academic presentations

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    • Tips for making your presentation engaging not distracting

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    • Q&A

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This week:

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Questions?

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