Product Catalog
2023 | Confidential and Proprietary NEWSBREAK
Creative images should follow creative� guidelines found in the link below.
2023 | Confidential and Proprietary NEWSBREAK
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Native in-feed ad
Managed | Programmatic | Self Service |
Yes | GAM Only | Yes |
2023 | Confidential and Proprietary NEWSBREAK
2023 | Confidential and Proprietary NEWSBREAK
Native in-feed ad specs
HEADLINE
Less than 46 characters* recommended
Max of 90 characters* allowed
** For maximum engagement, leverage our state/city macro by integrating {state} and/or {city} in the headline
IMAGE
Min aspect ratio of 1200x627 pixels
Suggested file size: 1MB (Max file size: 5MB)
Formats: JPEG, PNG, Animated GIF
CALL TO ACTION CLICK-THROUGH URL
Max of 15 characters*
BODY TEXT
Max of 90 characters*
ADVERTISER NAME
Max of 25 characters*
4
*Each character in double-width languages like Korean, Japanese, or Chinese counts as two towards the limit instead of one.
2023 | Confidential and Proprietary NEWSBREAK
2023 | Confidential and Proprietary NEWSBREAK
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Native related ad
Managed | Programmatic | Self Service |
Yes | GAM Only | Yes |
2023 | Confidential and Proprietary NEWSBREAK
2023 | Confidential and Proprietary NEWSBREAK
Native related ad specs
BODY TEXT
Max of 90 characters*
CALL TO ACTION CLICK-THROUGH URL
Max of 15 characters*
HEADLINE
Less than 46 characters* recommended
Max of 90 characters* allowed
** For maximum engagement, leverage our state/city macro by integrating {state} and/or {city} in the headline
IMAGE
Min aspect ratio of 1200x627 pixels
*Each character in double-width languages like Korean, Japanese, or Chinese counts as two towards the limit instead of one.
ADVERTISER NAME
Max of 25 characters*
2023 | Confidential and Proprietary NEWSBREAK
2023 | Confidential and Proprietary NEWSBREAK
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Native in-article ad
Managed | Programmatic | Self Service |
Yes | GAM Only | Yes |
2023 | Confidential and Proprietary NEWSBREAK
2023 | Confidential and Proprietary NEWSBREAK
Native in-article ad specs
*Each character in double-width languages like Korean, Japanese, or Chinese counts as two towards the limit instead of one.
BODY TEXT
Max of 90 characters*
CALL TO ACTION CLICK-THROUGH URL
Max of 15 characters*
HEADLINE
Less than 46 characters* recommended
Max of 90 characters* allowed
** For maximum engagement, leverage our state/city macro by integrating {state} and/or {city} in the headline
IMAGE
Min aspect ratio of 1200x627 pixels
ADVERTISER NAME
Max of 25 characters*
2023 | Confidential and Proprietary NEWSBREAK
2023 | Confidential and Proprietary NEWSBREAK
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Native end-of-article ad
Managed | Programmatic | Self Service |
Yes | GAM Only | Yes |
2023 | Confidential and Proprietary NEWSBREAK
2023 | Confidential and Proprietary NEWSBREAK
Native end-of-article ad specs
*Each character in double-width languages like Korean, Japanese, or Chinese counts as two towards the limit instead of one.
BODY TEXT
Max of 90 characters*
HEADLINE
Less than 46 characters* recommended
Max of 90 characters* allowed
** For maximum engagement, leverage our state/city macro by integrating {state} and/or {city} in the headline
IMAGE
Min aspect ratio of 1200x627 pixels
ADVERTISER NAME
Max of 25 characters*
2023 | Confidential and Proprietary NEWSBREAK
2023 | Confidential and Proprietary NEWSBREAK
Interscroller ads
Managed | Programmatic | Self Service |
Yes | No | No |
2023 | Confidential and Proprietary NEWSBREAK
2023 | Confidential and Proprietary NEWSBREAK
Interscroller ad specs
IMAGE
Suggest image size 720x1340 pixels
Max File size: 500KB
Formats: JPEG, PNG
CLICKTHROUGH URL
SAFE AREA
656 x 1160 pixels. Key content and text should stay in safe areas
2023 | Confidential and Proprietary NEWSBREAK
2023 | Confidential and Proprietary NEWSBREAK
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Immersive video ad
Managed | Programmatic | Self Service |
Yes | No | Yes |
2023 | Confidential and Proprietary NEWSBREAK
2023 | Confidential and Proprietary NEWSBREAK
BODY TEXT
Max of 90 characters*
CALL TO ACTION CLICK-THROUGH URL
Max of 15 characters*
VIDEO
Format: MP4, MOV
Suggest Video Length: 15s,
Maximum Video Length: 30s
Maximum file size: 5MB
Suggest Aspect Ratio: 9:16, both 16:9 and 9:16 are accepted
IMAGE
Min aspect ratio of 1200x627 pixels
ADVERTISER NAME
Max of 25 characters*
lOGO
Max of 5M, 40*40
Immersive video ad specs
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2023 | Confidential and Proprietary NEWSBREAK
Immersive video ads user experience
User enters the For You feed
User now enters Immersive Experience. User can swipe to view more content, or experience will automatically move to the next video
Video Ads will show up starting in the 3rd position, then every 3rd slot thereafter
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In-feed Carousel Unit
HIGH IMPACT
Interactive Unit within NewsBreak Feed
CUSTOM BUILT
NewsBreak team handles building and revisions
NATIVE EXPERIENCE
Falls within users custom news feed between original and publisher content
DETAILS
Opportunity to highlight 2-6 cards, drive to one URL
*Android Only
Managed | Programmatic | Self Service |
Yes | No | Yes |
2023 | Confidential and Proprietary NEWSBREAK
2023 | Confidential and Proprietary NEWSBREAK
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In-feed Carousel Unit specs
PRIMARY TEXT (FOR THE ENTIRE AD)
200 characters max*
LOGO IMAGE
120x120 Key content and text should stay in safe areas
ADVERTISER NAME
20 characters max*
LEARN MORE URL
For the learn more button at the end of the carousel
NUMBER OF CARDS
2-6
HEADLINE
36 characters max*
LOGO TYPE
JPEG or PNG
IMAGE SIZE
1:1, 1080 x 1080
CTA CLICK URL
15 characters limit*, click through URL of a single card
Carousel Card
Carousel Section
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2023 | Confidential and Proprietary NEWSBREAK
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300x250 Banner Ad
IMAGE SIZE
300 x 250 px
Border 1px
Max file size: 100kb
Managed | Programmatic | Self Service |
Yes | Yes | No |
2023 | Confidential and Proprietary NEWSBREAK
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320x50 Banner Ad
IMAGE SIZE
320 x 50 px
Border 1px
Max file size: 100kb
Managed | Programmatic | Self Service |
| | |
Managed | Programmatic | Self Service |
Yes | Yes | Yes |
2023 | Confidential and Proprietary NEWSBREAK
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In-feed Video Ad
Managed | Programmatic | Self Service |
Yes | No | Yes |
2023 | Confidential and Proprietary NEWSBREAK
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In-feed Video Ad specs
VIDEO SPEC
Format: MP4, MOV
Suggest Video Length: 15s, Maximum Video Length: 30s
Maximum file size: 5MB
Aspect Ratio: 16:9
BODY TEXT
Max of 90 characters*
CALL TO ACTION CLICK-THROUGH URL
Max of 15 characters*
HEADLINE
Less than 46 characters* recommended
Max of 90 characters* allowed
** For maximum engagement, leverage our state/city macro by integrating {state} and/or {city} in the headline
IMAGE
Min aspect ratio of 1200x627 pixels
ADVERTISER NAME
Max of 25 characters*
2023 | Confidential and Proprietary NEWSBREAK
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App Open Ad
Managed | Programmatic | Self Service |
Yes | No | No |
2023 | Confidential and Proprietary NEWSBREAK
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App Open Ad specs
IMAGE
Suggest image size 720x1340 pixels
FILE FORMATS
Maximum file size: 5MB
Type: JPEG or PNG
SAFE AREA
656 x 960 pixels �Key content and text should stay in safe areas
CLICK THROUGH URL
REQUIREMENTS
Text should comprise no more than 20% of takeover image. �
2023 | Confidential and Proprietary NEWSBREAK
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Native In-feed with Animated GIF Ad
Managed | Programmatic | Self Service |
Yes | No | Yes |
2023 | Confidential and Proprietary NEWSBREAK
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Native In-feed with Animated GIF Ad specs
GIF SPECS
Suggest file size: 1MB
Maximum file size: 5MB �Aspect Ratio: 1200x627 pixels
BODY TEXT
Max of 90 characters*
CALL TO ACTION CLICK-THROUGH URL
Max of 15 characters*
HEADLINE
Less than 46 characters* recommended
Max of 90 characters* allowed
** For maximum engagement, leverage our state/city macro by integrating {state} and/or {city} in the headline
IMAGE
Min aspect ratio of 1200x627 pixels
ADVERTISER NAME
Max of 25 characters*
2023 | Confidential and Proprietary NEWSBREAK
Native Unlimited
Managed | Programmatic | Self Service |
Yes | No | Yes |
2023 | Confidential and Proprietary NEWSBREAK
Newsletter
2023 | Confidential and Proprietary NEWSBREAK
Top Logo (Optional AV)
Appear at the top of 38M people’s inbox
each day
Entertainment
Sports
Business
9M
Daily Active UU Opens
General Topic Weekly Newsletters
20%
Desktop
80%
Mobile
NEWSLETTER
Amazon Prime Big Deal Days 2023: Everything to know
Together with Amazon
The Holidays are coming and if you’re looking to get a head start on all of your gifting needs, Amazon has your back. Prime Big Deal Days is offering amazing deals across categories like fashion, home and toys.
2023 | Confidential and Proprietary NEWSBREAK
Together with Amazon
Newsletter specs
Top Logo
IMAGE
CLICK-THROUGH URL�Provide URL identifier (like utm age) to identify the Ad placement and source as Newsbreak
2023 | Confidential and Proprietary NEWSBREAK
2023 | Confidential and Proprietary NEWSBREAK
Newsletter specs
Middle Native Ad
HEADLINE
Max of 85 characters allowed
IMAGE
Min aspect ratio of 1200x627 pixels
CALL TO ACTION �Max of 20 characters*
BODY TEXT
Max of 410 characters (including spaces)
ADVERTISER NAME
Will show up as “Together with [Advertiser Name], Max of 50 characters
CLICK-THROUGH URL�Provide URL identifier (like utm age) to identify the Ad placement and source as Newsbreak
2023 | Confidential and Proprietary NEWSBREAK
2023 | Confidential and Proprietary NEWSBREAK
Newsletter specs
Bottom Native Ad
HEADLINE
Max of 85 characters allowed
IMAGE
Min aspect ratio of 1200x627 pixels
CALL TO ACTION �Max of 20 characters*
ADVERTISER NAME
Will show up as “Together with [Advertiser Name]
CLICK-THROUGH URL�Provide URL identifier (like utm age) to identify the Ad placement and source as Newsbreak
2023 | Confidential and Proprietary NEWSBREAK
2023 | Confidential and Proprietary NEWSBREAK
Brand suitability
2023 | Confidential and Proprietary NEWSBREAK
Brand Suitability Controls
INTRODUCING
Brand Suitability Controls are a new lever that empowers brands to have greater control over the content adjacent to their ads. This helps protect content directly above and below a brand’s ad within in article, in feed, immersive video and newsletter. Advertisers can opt to utilize these controls by blocking topics, categories and publishers that they want to prevent their ads from appearing nearby, helping to ensure that adjacent content meets their brand’s suitability standards.
In-feed Example
On
Above and below placements are protected.
Machine learning based content classification and advertiser selected publisher allowlist and denylists
How Brand Suitability Controls Work
Allowlists & Denylists
TOPICS
CATEGORIES
PUBLISHERS
ARTICLE LEVEL
Article level category and Topic denylist
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The End
2023 | Confidential and Proprietary NEWSBREAK