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Welcome, as you come in

There are sticky notes for you to use

1 - to ask a question(s) you want an answer to

2 - or raise a topic(s) you wish to be covered

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Fill the stickies in, I’ll cover them as much as possible in this session

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Sharing �your Arts Identity �on Social Media

Steve Sherlock

Community Information Director (volunteer)

Franklin Matters/wfpr.fm

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Outline for this session

Review, align questions where possible

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Principles

  • Own your home
  • Feed those who love you
  • Location, location, location
  • Content in context
  • Phone home

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  • Rinse, repeat

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Q&A

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Who is this guy? Why is here?

  • Volunteer as “Community Information Director” for Franklin, MA
  • Now retired after mostly corporate career in
    • Education, coaching track & field, cross country
    • Customer service
    • Process orientation
      • Distribution/logistics/manufacturing
      • Financial services, technology, risk management
      • Social media, community-based journalism

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6 word resume “Project delivered, team happy, customer elated”

https://www.linkedin.com/in/stephensherlock/

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www.franklin.news/

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Steve Sherlock, Community Information Director (volunteer) FranklinMAtters.org/

Conversation

“Content in Context”

Community or ”engaged”

“Partially engaged”

“Unengaged”

“Fire circle story”

Social media policy

Content

Website/blog

“Location, location, location”

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Own your home

  • Website, blog – for content (Google Blogger)
  • Email database for subscribers
    • www.Feedblitz.com/bloggers
  • Create your ‘front porch’
    • Template choices
    • Ensure navigation aids to help retain your people or at least encourage them to come back
    • Consider many people will arrive via search results and not see your ‘home page’

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My social media ‘cascade’

  • Website (franklinmatters.org or www.franklin.news)
  • RSS feed (for those technically inclined)
  • Newsletter (once per day; approx. 10:00 AM - 11:00 AM)
  • Podcast
    • ‘On demand radio’ at Franklin Matters Radio (podcast apps)
    • Wfpr.fm radio broadcast schedule for 6 hours on Weds & 2 hours on Sat
  • Twitter (scheduled via Buffer App)
    • Meeting notes captured with links, photos
    • ThreadReader compiles the ‘thread’ into a nice PDF
  • Instagram (occasional, event based)

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Steve Sherlock, Community Information Director (volunteer) FranklinMAtters.org/

Conversation

“Content in Context”

Community or ”engaged”

“Partially engaged”

“Unengaged”

“Fire circle story”

Social media policy

Content

Website/blog

“Location, location, location”

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Feed those who love you

  • Generally divided into three categories of people
    • Unengaged or unaware
    • Partially engaged or partially aware (lurkers)
    • Subscribers
      • Engaged = Commenters, sharers, feeders – your people

“Do what you love in the service of those

who love what you do”

Steve Farber

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Steve Sherlock, Community Information Director (volunteer) FranklinMAtters.org/

Conversation

“Content in Context”

Community or ”engaged”

“Partially engaged”

“Unengaged”

“Fire circle story”

Social media policy

Content

Website/blog

“Location, location, location”

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Location, location, location

  • Where are your people?
    • Go meet them there

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  • There are pros and cons to all social tools/sites

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“Public senti­ment is everything. With public senti­ment, noth­ing can fail; without it, noth­ing can succeed. Consequently, he who molds public senti­ment goes deeper than he who enacts stat­utes or pronounces decisions. He makes stat­utes and decisions possible or impossible to be executed.” Abraham Lincoln

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Steve Sherlock, Community Information Director (volunteer) FranklinMAtters.org/

Conversation

“Content in Context”

Community or ”engaged”

“Partially engaged”

“Unengaged”

“Fire circle story”

Social media policy

Content

Website/blog

“Location, location, location”

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Content in context

  • Summer story from Tom Asacker

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  • Choice of words in headline
    • Personal call to action
  • My meeting notes and summary
    • Recording of meeting (audio, Franklin TV video)
    • With links to support (agenda and supporting documents)
      • ThreadReaderApp (captures a Twitter thread with images ‘cleanly’ in a PDF)

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Steve Sherlock, Community Information Director (volunteer) FranklinMAtters.org/

Conversation

“Content in Context”

Community or ”engaged”

“Partially engaged”

“Unengaged”

“Fire circle story”

Social media policy

Content

Website/blog

“Location, location, location”

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Phone home

  • All your social posts should
    • Further your reach
    • Share your message
    • Bring your people “home”
      • Via links (hence a plus for Twitter, minus for Instagram)

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  • my new 'anthem', that is, a song I turn to for inspiration - there is so much to like about this video and lyrics. I hope you enjoy!

"I am resilient

I trust the movement

I negate the chaos

Uplift the negative

I'll show up at the table

Again and again and again

I'll close my mouth and learn to listen"

�https://youtu.be/tx17RvPMaQ8 Rising Appalachia – “Resilient”

Rising Appalachia – “Resilient”

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Thank you!

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Stephen Sherlock

Community Information Director (volunteer) for FranklinMAtters.org/

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  • Listen to Franklin Matters Radio shows on http://wfpr.fm/
  • Connect via LinkedIn

https://www.linkedin.com/in/stephensherlock

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