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Did you know?

171.6

MILLION HOURS

ARE SPENT BY RESTURANT GOERS EVERY YEAR DECIDING WHERE TO EAT

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FOLLOW ME

BY OPEN TABLE

We'll pick dinner for tonight.

Team 5

Presents

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Ditch Traditional Dining Filters

Removes the burden of choice picking

Uses user data to personalize restaurants

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AI powered recommender for personalized suggestions

Key Features

3 recommendations which have open tables

Group dining feature

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Market

Research

31 million

Reservations made on Opentable per month

Number of companies in the Restaurant Reservation Industry

Global market share of Opentable

32,833

32.59%

548 Million*

180 Million

TAM

SAM

12 Million

SOM

people*

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Competition

Smart AI

Filter Based

Open Table Stands Alone

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CUSTOMER

SEGMENTATION

Business Buffs

Tom

Business travelers

Social Bee

Jessica

Frequent restaurant

visitor

Frugal Family Man

John

Cost conscious visitors

Adventurous Traveler

Harry

Seeks budget-friendly options

Routine Eater

Sarah

Loyal customer at one or two places

Spontaneous Chooser

Sam

Randomly picks places to eat

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SEGMENTS TO TARGET

LOYALTY

WILLINGNESS TO PAY

TECH SAVY

MARKET

SIZE

SEGMENT FOCUS

Business

Buffs

Social

Bee

Adventurous

Traveler

High

Spontaneous

Chooser

Medium

Frugal Family Man

Routine

Eater

Low

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PROMISE OF VALUE

TO THE CUSTOMER

BUSINESS BUFF

SOCIAL BEE

ADVENTUROUS TRAVELER

We’ll pick dinner for tonight at the finest restaurant where you can enjoy an upscale dining experience.

We’ll pick dinner for you and friends tonight, so you only have to worry about choosing an outfit and spending quality time.

We’ll pick dinner for tonight at a local authentic cuisine restaurant that’s pocket-friendly.

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Product & Placement

Placement

Website
App
API

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Market Mix: Promotion

Restaurant push

Exclusive contract

Advertising

Influencer affiliate link

Collaborate with social media influencers

Ads around cities

Appeal to urban dwellers and travelers

Customer Push

Rewards promotion

$1/reservation, redeem for gift cards

Email notifications

Coupons for checking out new features

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$1.25 PER RESERVATION

Marketing Mix: Pricing

Reservation made with FollowMe feature on the OpenTable App

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Year 0

Year 1

Year 2

Year 3

Year 4

Year 5

$20M

$15M

$10M

$5M

$0M

5 Year Financial Projections

Revenue

Cost

Profit

$78M 5Yr Revenue
Breakeven Q1 of Y1
$1.2M Startup Cost

IMPORTANT:

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Feature Development

2. Product Definition

1. Ideation

3. Data Mining and Modelling

4. Prototyping

5. Detailed Design & Development

6. Validation and Testing

7. Commercialization

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Feature Development Timeline

Beta Release in 11 weeks

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Post Launch Plan

KPI Tracking

General KPIs: Conversion Rate
User Engagement: Session Depth
User Retention: Retention Rate

Customer Experience Tracking

Load Time
Net Promoter Score

Ratings and Reviews
Consulting with Marketing and Sales Team.

Competitors Tracking

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Our Lovely Team

Sales Manager

Shiyue Yu

Project Manager

Nicole Patterson

Marketing Manager

Asritha Nagubandi

Product Manager

Afreen Ahmed

Engineering Manager

Amogh Gaitonde

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