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Background

  • Goal: Use data science to determine the best subway locations for WTWY’s Street Team to solicit potential donors

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Data

  • MTA Turnstile Data
  • Google Maps API
  • U.S. Census Income Data

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Methodology & Approach

TRAFFIC

COMMUTERS

TARGET

HIGH INCOME

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Results

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Recommended

Stations

59th St .

72nd St / 2nd Ave .

5th Ave / 53rd St .

Borough Hall .

Jay St - MetroTec .

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Daily/Hourly Traffic in Top Stations

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Future Work

  • Drill down further on income
  • Look at entries/exits
  • Create a “Tech Score”

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THANK YOU!

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APPENDIX

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Daily/Hourly Traffic in Top Stations

*sum* of traffic over all data

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Daily/Hourly Traffic in Top Stations