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Folk Media

By: Mrs. Rama Sharma

Assistant Prof. in MCVP

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Introduction

You have learnt a lot about communication, various media forms as well as its importance in our day to day life.
At the same time, it is important to understand that communication is not only limited to print, radio, TV, photography, internet, etc.
There are some other forms of communication exist around us in different forms.

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Contd….

Still in villages, people are not having access to internet. They are not able to use social media.
There are illiterate people in villages so they are not able to read newspapers or magazines.
They depend upon their local language and culture to communicate.

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Traditional Media

The mediums which are not modern but we use them to transmit information from one generation to another are known as traditional media.
Thus they are local and verbal medium.
Folk media in the form of music or visual art of various groups are traditional media.

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Contd….

Traditional tools of communication are developed as per the customs, beliefs and rituals of the people.
These have deep roots and they are very old.
They have the capacity to serve the society as medium of communication for ages.

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Forms of Traditional Media

Any traditional form of communication which does he purpose of communication in our family, friends and society is known as traditional media.
These forms can be seen differently depending upon the region and society.

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Forms of Traditional Media

There can be following forms of traditional media:

Dance
Drama
Painting
Sculpture
Songs
Music
Motifs and symbols
Myths
Legends

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�Contd….�

Folktales
Jokes
Blessings
Curses
Oaths
Games
Gestures
Food recipes
Embroidery designs
Medicine

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Popular forms:

Announcement (Nagada)
It is one of the popular traditional forms of communication.
It is the announcement made by beating a Nagada or drum with a stick.
Messages are communicated from one village to another through its beats.

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Puppetry: It is still existing in rural India. Shadow puppetry and string puppetry are popular forms in India.
Story telling: It is a very interesting form of traditional form. In this form written word did not exist. These are not written or documented. They are orally communicated from one house to another or from village to another. In this way, the stories are kept alive. For example, the historical stories or various local heroes who fought battles.

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Nautanki: It is a combination of dance and music. Before the advent of cinema, it was the popular for of entertainment.
Fairs and Festivals: Social and ritual gatherings created a platform to meet and exchange views among people.
Folk dances: Dance vary from one place to another. For example, the tribal areas will have their own dances, dresses, accessories, etc.

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Traditional paintings, wall paintings statues: They played a vital role in communicating ideas and culture from one generation to another.
The traditional sounds are used to summon animals or give them commands.
They are considered as different modes of communication.

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Rural Radio

Rural Radio is also a popular traditional medium used in rural areas.
It can rapidly diffuse the information in a diversity of languages to remote geographical areas.
It is a channel for interactive communication to discuss various issues of rural development.

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