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Download the Nonprofit Marketing Manifesto at prosper-strategies.com/Manifesto

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Where are you joining from?

  • Answer in the “questions” box...�
    • What city are you in?�
    • What organization are you with?�
    • What’s your role?

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About your Moderator and Guests

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Today’s Agenda

  • Introduction to Commitment #7�
  • Q&A with Caitlin and Chloe�
  • Audience Questions�
  • Preview of next month’s webinar and other resources

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CEO

Operations

Marcomm

Development

Finance

Programs

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CEO

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CEO

Operations

Marcomm

Development

Finance

Programs

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Improve Your Marketing Leadership - Where to Begin

  • Advocate for a spot on the executive team
  • Advocate for monthly facetime with your CEO and a line in to the board �
  • Build your team slowly and show proof of impact

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What do you each do at OneGoal and how do you work together?

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National functions: Finance, Human Assets, Data Solutions, Operations, Program, Development, Marketing + Communications

NEW YORK

BAY AREA

METRO ATLANTA

MASSACHUSETTS

CHICAGO

HOUSTON

Chicago Executive Team

External Affairs

(Marketing + Communications, Development)

Program

Marketing + Communications Team Lead

PR

Digital Communications

Marketing

Caitlin, Senior Director of Marketing

Design

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How do you think about the role marcomm plays in advancing OneGoal’s mission? How does that impact your marcomm leadership and team structure nationally and regionally?

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What makes a marcomm leader effective?

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How do your CEO and ED view marcomm and their role in it?

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How has OneGoal Chicago’s rapid growth changed the role of marketing leadership at the organization?

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Chicago Executive Team

External Affairs

Program

Development

Foundations

Enrollment

Persistence

Innovation

Marketing + Communications

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What team structures have you experimented with at national? What’s working best?

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How do you go about getting those who sit in non-marcomm roles to recognize the role they play in advancing marketing?

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What’s your #1 piece of advice for taking marketing leadership to the next level?

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Audience Q&A

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Go Deeper...

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$100 off

Next 24 hours only

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BUY NOW

$50 off

Today Only

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Continue building your �MARKETING REVOLUTION!

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