Download the Nonprofit Marketing Manifesto at prosper-strategies.com/Manifesto
Where are you joining from?
About your Moderator and Guests
Today’s Agenda
CEO
Operations
Marcomm
Development
Finance
Programs
CEO
CEO
Operations
Marcomm
Development
Finance
Programs
Improve Your Marketing Leadership - Where to Begin
What do you each do at OneGoal and how do you work together?
National functions: Finance, Human Assets, Data Solutions, Operations, Program, Development, Marketing + Communications
NEW YORK
BAY AREA
METRO ATLANTA
MASSACHUSETTS
CHICAGO
HOUSTON
Chicago Executive Team
External Affairs
(Marketing + Communications, Development)
Program
Marketing + Communications Team Lead
PR
Digital Communications
Marketing
Caitlin, Senior Director of Marketing
Design
How do you think about the role marcomm plays in advancing OneGoal’s mission? How does that impact your marcomm leadership and team structure nationally and regionally?
What makes a marcomm leader effective?
How do your CEO and ED view marcomm and their role in it?
How has OneGoal Chicago’s rapid growth changed the role of marketing leadership at the organization?
Chicago Executive Team
External Affairs
Program
Development
Foundations
Enrollment
Persistence
Innovation
Marketing + Communications
What team structures have you experimented with at national? What’s working best?
How do you go about getting those who sit in non-marcomm roles to recognize the role they play in advancing marketing?
What’s your #1 piece of advice for taking marketing leadership to the next level?
Audience Q&A
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