Dolphin Diving into Digital Expansion

Krupa Hingrajiya, Muhammad Hassan, Raahim Iqbal, Shaan Santhosh, and Sheshu Chandrasekar

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Company Overview

• B2B technology company

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• Provides advertisement and media displays in any given viewer-centric screen format for business, corporate, or organizational application

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• Their displays and software, including integration of artificial intelligence, allow the advertisements to engage with the viewers and customers through interactive and dynamic advertisements

Company Overview Cont.

• Display products include: smart boards for education, video walls, window displays, and kiosks

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• Displays are fully interactive, touch screen, and fully capable of remote access and viewer analytics

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• They offer not only installation, as well as display hardware and software, but also assistance in strategy and management on business digital signage projects.

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Management believes that there are unexplored opportunities to increase their affinity within the South Asian market in the DFW Metroplex

Currently, most of their customers are:

• South Asian Grocery Stores
• South Asian Event Centers
• Currently located in Dallas, Houston, California, and India

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However, their focus on the technical aspects of the signages is withholding them from expanding on exposure and development within their niche market

Their goals:

• Capture and retain new and current customers
• Be in a majority of South Asian stores and facilities in Texas

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How can Dolphin Digital Signage Solutions increase their presence amongst local businesses in the South Asian community within the DFW Metroplex?

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Recommendations

1. Coupons in collaboration with end-of-use surveys and survey option in bottom corner of screen

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• Expansion into Mosques, temples, and Churches that are predominantly South Asian

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Addition of an End-of-Use Survey Amongst Display

• In the periphery or margins of their displays, Dolphin Digital can incorporate surveys that reward the participant with e-coupons for completion in partnership with consumer businesses in applicable uses of their displays (e.g. India Bazaar).

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Value and Importance of Coupons

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• A win-win-win situation can be created as customers are treated with coupons, and both the consumer business and Dolphin Digital can gain and log customer information, data, and feedback as posed by survey questions to increase respective sales, as well as build their relationships through collaboration, leading to increased business development

Areas of Focus in Terms of Texas South Asian Community

• The Dallas-Fort Worth-Arlington metroplex has the 7th highest South Asian population in the United States, constituting of 100,386 individuals

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Expansion into Local Mosques and Temples

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• By delving into more South Asian-heavy metroplexes, as well as their respective temples, mosques, and churches, Dolphin Digital can gain business from unsolicited customers in an already-tapped market.

• A market breakdown of DFW area:

19 Mosques, 23 Temples, and 10 South Asian Churches

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Expansion into Local Mosques and Temples Cont.

• In this day and age, even mosques, temples, and other religious centers have a dire need for technology and for informational displays. Displays could present information ranging from prayer times to implementing applications for donations.

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Recommendations, in Review

• Integration of a survey option in the bottom corner of the screen displays that offers coupons as an incentive for end-of-use surveys in collaboration with partnered businesses.

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• Expansion into the respective religious centers, shopping centers, and grocery stores of heavy South Asian communities in North Texas including Arlington, Frisco, McKinney, Richardson, and more

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