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Problem Statement

People who are involved in recreational sports are often seeking opportunities to meet others who are interested in doing it together. They may not have friends who are interested, and seeking to learn from, meet with, and become friends with those who are also involved.

The landscape for platforms that allowed IRL interactions for hobbyists and enthusiasts is virtually untapped, thus we explored market interest.

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Users and Audience

Week 1 of the 6 week sprint comprised of constructing a research plan and conducting surveys across various platforms targeting the general audience (people who rollerskate, skateboard, rollerblade or cycle.

Distilling the results, we were able to generate two specific user personas that reflected the demographics and desires of the majority of respondents.

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Roles and Responsibilies

The team was a diverse array of talent and comprised of UX/UI Designers and Graphic Designers who all contributed to the UX Research, UX Writing, and Information Architecture for the app’s development.

I spearheaded the creative direction of the project, developing the mood board and brand personality that would guide the visual decisions of the app.

In addition to ensuring that team members followed brand and style guidelines, I managed portions of the ux/ui design for for the lo-fi wireframe and hi-fi prototype.

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Scope and Constraints

Scope: The delivery expectations were: brand style guide (color palette, logo, typography, and user personas), user research and synthesis (affinity mapping and feature prioritization), information architecture, and low fidelity wireframe which was used to later develop a high fidelity prototype leveraging the design system.

Constraints:

Time | Unable to execute usability testing on large scale, unable to generate more primary research (1:1 interviews)

Budget | Unable to compensate survey participants

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My Process

I solve problems by first gaining clarity on the desired output or result. At every phase of a sprint, my job is to ask “Why”, and advocate for the user. In this case, the research performed confirmed features that I anticipated (buy/sell/trade marketplace) as well as eliminated one that I highly anticipated (discussion forums).

Utilizing data from our research, I was able to surmise that users wanted to be able to quickly see local meetups, message their friends, and also share local events. An interactive map, an intuitive event creation screen, and an upcoming events screen were all developed to adress these must have features.

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Outcomes and Lessons Learned

Outcome: Due to challenges with project management, we were able to complete the high fidelity prototype however we had to make assumptions as to usability and functionality after not being able to run a thorough usability testing phase.