1 of 72

EPSF-KFS Marketing Director

Annual Report 2020-21

EPSF-KFS

Executive Board

Ahmed Abo Elfetoh

​

2 of 72

Vision

3 of 72

  • Putting Marketing strategy aim to guide EPSF-KFS �to the right direction.

Vision

“Reveal the true power of EPSF and its services”�

Where are

we now ?

Where do�we want to be ?

4 of 72

Mission

5 of 72

Mission

​

  • Applying strategic thinking.
  • STP marketing model.
  • �
  • Marketing plan.
  • Effective Online promotion.
  • Applying Content strategy.
  • Using human factor to show strong manpower.

​

​

​

6 of 72

Marketing plan

7 of 72

Content Strategy

“Implementation of vision”

8 of 72

Events

9 of 72

  • Recruitment.
  • SEP & Golden Egypt.
  • [PH]ocus.
  • Blood Donation.
  • Step on the way.
  • 20th Symposium.

​

Events

  • Community project.
  • EPSF first lab.
  • Woman campaign.
  • History & Anniversary.

​

​

​

10 of 72

Events Targets

Recruitment.

​

​

​

  • 87 applicants.

​

​

​

SEP.

​

​

​

  • 17 applicants.
  • 4 local interviews.
  • 1 accepted candidate.

​

​

​

11 of 72

Events Targets

[PH]ocus.

​

​

​

12 of 72

Events Targets

Blood Donation

​

​

​

  • 104 bags from university.

​

​

​

13 of 72

Events Targets

SOTW

​

​

​

  • Coordinator of each level.

​

​

​

  • Final Target.

​

​

​

14 of 72

Events Targets

Community Project.

​

​

​

  • More than 240 applicants.
  • 155 pharmacy student surveys.
  • 73 public surveys
  • 20 pharmacist.

​

​

  • We rank the 4th place in the symposium best target achiever.

​

​

20th National Symposium.

15 of 72

Events Targets

EPSF 1st Lab

​

​

16 of 72

World Days

17 of 72

World Days

  • World Diabetes Day.
  • COPD Day.
  • NO Shave November.
  • International Volunteers Day.
  • Arabic language Day.

​

​

  • World leprosy day.
  • World cancer day.
  • End FGM day.
  • International women day.
  • World Dawn syndrome.

​

18 of 72

World Days

  • World autism day.
  • World Book day.
  • William Shakespeare day.
  • International astronomy day.
  • ايليا أبو ماضي

​

  • National biographer day.
  • World Hypertension day.
  • International museum day.
  • World blood donor day.
  • World Hepatitis day.

​

19 of 72

Extra

20 of 72

Extra

  • SEP poster competition.
  • ER partners announcement.
  • Ramadan activities.
  • GA promotion.
  • AMR.

​

  • Community Group activities.
  • Appreciation of members.
  • Announcements.

​

21 of 72

Team

22 of 72

Team

  • Total 19 person

14 WG & 4 Alumni & 1 merged media.

  • Turnover.
  • Education.
  • Coordination system.

​

23 of 72

Public figures & media coverage

24 of 72

  • The Strongest media coverage through the last years.

Public figures & media coverage

​

● [PH]ocus

▪ Masrawy.

▪ Elwatan News.

● Blood Donation

▪ Sada Elbalad.

▪ Albwabh News.

▪ M3a Alnas News.

▪ KFS gate News.

▪ Mostaqbal Watan News.

​

​

● Woman Campaign

▪ Youm 7.

▪ Sada Elbalad.

▪ Albwabh News.

▪ Masr Times.

▪ Nafeza 2 world.

​

​

25 of 72

  • The Strongest media coverage through the last years.

Public figures & media coverage

​

26 of 72

Public figures

​

● [PH]ocus

▪ Dr.EbrahimElgendy,

[pharmacists' syndicate agent].

● Blood Donation

▪ Dr. Ahmed Amin.

▪ Dr. Mohamed Abdel Fadil.

▪ Dr. Ghada Abada.

▪ Dr. Shimaa Ebrahim.

27 of 72

Public figures

​

● EPSF 1st Lab.

▪ Dr.Nabli Mohie

28 of 72

Publications

29 of 72

  • We updated the organizational profile according to the needs.

Publications

​

30 of 72

  • We used a special theme in the newsletter reflected our anniversary.

Publications

​

31 of 72

32 of 72

Offline promotion

33 of 72

Offline promotion

​

​

  • We prepared ideas with LOC and made it externally during our offline workshops and parallel to other activities before the events and we used QR code to direct our followers to the online platforms.

34 of 72

Platforms

35 of 72

Platforms

  • Facebook.
  • Twitter.
  • Instagram.
  • Soundcloud.
  • Issue.
  • YouTube.
  • LinkedIn.
  • WhatsApp business

36 of 72

  • It is our main platform.
  • We linked the Facebook page with WhatsApp business.

​

37 of 72

  • We used attractive ideas and trends during events.

​

38 of 72

  • We used a call to action and Facebook tools to increase the interaction with our followers.

​

39 of 72

  • We depended on human factors as they increase the reach and engagement.

​

40 of 72

  • We shared photo albums about our events, involving the remarkable highlights.

41 of 72

  • We Increased the content of videos.

​

42 of 72

  • We used Facebook live to increase the engagement.

43 of 72

  • We used Facebook stories to increase reach and engagement.

44 of 72

  • We announced our partners and vice versa to make the most benefit from partnership.

 

 

45 of 72

  • We increased the total followers more than 1.5 k in this year.

​

 

46 of 72

  • We increased the total likes more than 1.5 k in this year.

 

47 of 72

  • We increased the total reach in this year.

48 of 72

  • We used different tools as short attractive videos and GIF on tweets, and we matched with trends.

656 followers.

49 of 72

  • We used human factors to increase the reach and engagement.
  • We celebrated of world days (PH&CE).

50 of 72

  • We published motivational quotes with the name اعتبرها اشارة
  • We published Ramadan quotes with PH 30 يوم صحة

51 of 72

  • We published scientific quotes with CE معلومة في دقيقة
  • We participated in big announcement “Twitter trends”

52 of 72

  • We depended on a human factor as it is

the best way for this platform.

1059 followers.

53 of 72

  • We used stories to increase the reach and engagement.

54 of 72

  • We shared pictures from our offline events and campaigns.

55 of 72

  • We shared human videos and reels with high reach some of them below.

56 of 72

  • We made a track in “no shave November” and �we analyzed our audience and other factors then we planned for voiceover team to make the best use of the platform in the future.

57 of 72

  • We prepared videos of “PHocus event” and videos about history for publishing on YouTube and there is a plan for it depending on the media and publications capacity and timeline of the year.

58 of 72

  • We launched WhatsApp business for a new communication way with our target audience and we received many messages for partners and cooperation, some of the below.

59 of 72

60 of 72

  • We sent group message in blood donations to old donors via WhatsApp business.

61 of 72

  • We used this service to keep the spirit up for our potentials.

62 of 72

  • We always share a WhatsApp story at the same time to show our manpower in spreading of promotion.

63 of 72

64 of 72

  • We launched LinkedIn profile for a new way of marketing and branding EPSF-KFS and to encouragement the large opportunities of training and partners.

65 of 72

66 of 72

67 of 72

Thanks My Guardian Angel

68 of 72

Thanks Alumna

69 of 72

Thanks "ثلاثي أضواء المسرح"

70 of 72

71 of 72

لسه فيه فصل في الحكاية..

​

72 of 72

Thanks

​

EPSF-KFS

​

Ahmed Abo El Fetoh

​