Spring/Summer 2020 || Delivery Date: February 25, 2020 || Aly Rishel, Madi Little, Mariah Delafosse ||MDSE 3250 Mini-Product Line Final Project 

"Young Manhattan"

Business Plan Spring/Summer 2020

• Company/Private Brand: Bold Sense "NO B.S"
• Division: Women's Apparel
• Women's Sizes
• Tops/ Dresses & Bottoms:  0,2,4,6,8,10,12
• Cycle Time: Modified, 24 weeks
• Delivery Date: Feb. 25, 2020
• Price Range: Modified
• $35.00- $116.00
• Benchmark Brand: Ann Taylor
• Aspirational Brand: Elie Tahari

Mission Statement

Our Private Brand is NO B.S. standing for No Bull sh*t representing our young empowered businesswomen who strive to their highest potential and don't let anything come between them and their determination. Our brand allows them to tackle any obstacle with confidence while standing out in our unique, trendy and preppy line. Our brand has bright colors and patterns to resemble these fast-paced city woman who are always on the go and like to stand out. 

Target Market and Customer Profile

• Sophisticated upper-class women ages 18-30 
• Women Empowerment
• Moderate price range
• Fashion Conscious/ On Trend
• Bold colors/prints 
• Everywhere she goes she will stand out/make a statement
• Effortlessly chic
• Reads Fashion Magazines and follows 

fashion influencers

• Fast Paced Professional Business Woman
• Attending business meetings, running errands
• Lives in the city 
• Enjoys finding new trendy coffee shops 
• Traveling and Luxurious Vacations
• Outgoing, confident and 

 enjoys being with friends

Aspirational Brand

Benchmark Brand

Inspiration & Line Direction

Concept Board: NO B.S. S/S20

EYE OF THE TIGER

17-1350

Pantone

FROSTED GRAPE

15-3908

Pantone

DENIUM DREAM

17-4028

Pantone

POWERFUL PLUM

19-3425

Pantone

THRIVING TOUPE

17-1311

Pantone

PINK PEONY

17-1928

Pantone

BRIGHT FUTURE

12-0643

Pantone

MIDNIGHT

19-3911

Pantone

RAIDANT ROSE

18-1660

Pantone

PEARLY WHITES

11-0601

Pantone

PROSPEROUS PINE

19-6050

Pantone

CLOUD NINE

12-5210

Pantone

Analysis of Knock-Off Garment

• Flowy crepe shirtdress belted at the waist and slit at the knee.
• 100% Polyester 
• $398.00
• Target customer: Upper class women who seek a modern and professional wardrobe. These women take pride in their appearance and are fashion forward.  
• How to adapt and update into our line:
• Use cheaper fabrics
• Reuse the scrap fabric
• Change length
• No pocket

ELIE TAHARI

www.elietahari.com

​

Strengths

• Accentuated waist 
• Conservative length
• Flowy/ breathable fabric 

​

Weaknesses​

• Basic style​
• Expensive 

Opportunities

• Use cheaper fabrics 

​

Threats

• Other companies that offer lower price points

Product Line: NO B.S., Young Manhattan�February 25th, 2020

NO B.S., Young Manhattan�Charlotte

Not your average blazer, the color and details will give you a chic and modern look!

• Fashion Features
• Button details on the cuffs and chest
• Functional Pockets (because who doesn't love pockets)
• Sleek Slits down front of garment
• Chino Cotton resists wrinkling
• Colors Available
• Midnight (Black) with Midnight (Black) Lining
• Rose Water (Pink) with Midnight (Black) Lining
• Fiber Content
• Shell: Woven Chino Cotton (100% Cotton)
• Lining: Woven China Silk (100% Polyester)
• Interfacing: (100% Polyester)
• Care Instructions
• Machine Wash cold, with similar colors
• Tumble Dry Low

SRG: $116.00

Charlotte Cost Sheet

NO B.S., Young Manhattan �Bradshaw

Be BOLD in our flattering high waisted pleated pants!

• Fashion Features
• High Waisted to accentuate your waist, and flowing at the bottom
• Contrasting Ribbon detail to give the pants a POP
• In Seam Pockets and a concealed fly
• Colors Available
• Midnight (Black) with Pearly White Ribbon
• Rose Water (Pink) with Midnight (Black) ribbon
• Fiber Content
• Shell: Chino Cotton (100% Cotton)
• Woven
• Care Instructions
• Machine Wash cold, with similar colors
• Tumble Dry Low

SRP: $75.00

Bradshaw Cost Sheet

NO B.S., Young Manhattan�Samantha

This pencil skirt will accentuate your curves giving you confidence in the workplace and the streets!

• Fashion Features:
• Banded Waistline
• Straight Silhouette
• Knee Length 
• Straight hem 
• Pull-on Styling
• Colors Available:
• Tan/ Black Leopard
• Grey
• Fiber Content:
• 51% Viscose, 46% Nylon, 3% Elastane
• Knit 
• Care Instructions:
• Dry cleaning preferable
• Or machine-washed on delicate, cool water
• Line dry

​

SRP $74.00

Samantha Cost Sheet

NO B.S., Young Manhattan Miranda Blouse

Keeping it simple with this classic blouse!

• Fashion Features
• Extra fabric to tie at the top
• Short sleeve/ Cap Sleeve
• Sheer fabric 
• Colors Available:
• Denim Dream (Blue)
• Peach Blush Print (Pearly Whites, Pink Peony, Prosperous Pine [green])
• Fiber Content
• Chiffon
• 100% Polyester 
• Woven 
• Care Instructions
• Hand wash cold 
• Or Machine wash cold, delicate cycle
• Lay flat to dry

SRP $35.00

Miranda�Cost Sheet�

NO B.S., Young Manhattan�Madison

This lightweight button-down will have you ready to conquer anything!

• Fashion Features: 
• Puff/ Gathered Sleeve
• Button-Down front
• White Pearl Buttons 
• Colors Available:
• Frosted Grape (Purple)
• Pearly Whites

• Fiber Content:
• 100% Pima Cotton
• Woven
• Care Instructions:
• Machine wash cold, delicate
• Tumble dry low

SRP $51.00

Madison Cost Sheet

NO B.S., Young Manhattan�Carrie Dress

Ready, Set, Strut down NYC in a dress designed for a young business woman ready to take on the city!

• Fashion Features
• Matching belt
• Buttons down the front 
• Loose skirt for a sassy flare
• White trim on sleeve and collar
• Colors Available:
• Floral Print (Pearly Whites, Midnight [Black])
• Bright Future (Yellow)
• Fiber Content
• 65% Cotton, 35% Polyester
• 60" Poly Cotton Broadcloth
• Woven
• Care Instructions
• Machine Wash Cold
• Tumble Dry Low

SRP $85.00

Carrie Cost Sheet

Carrie �Spec Sheet