COMMS Team Call�June 29, 2022

thebatterypass.eu

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thebatterypass.eu

This project receives funding from the German Federal Ministry for Economic Affairs and Climate Action by resolution of the German Bundestag under grant agreement No BZF335.

Topics for today

1. Welcome to all - Sign up in the Minutes here
2. Review of actual team members / Team contributions, availability, roles & responsibilities
3. Brand Guide, Logo & Materials official launch and use (Cristina)
4. Website - Status
5. Social Media: Linkedin
6. Online Community engagement / “Contacts” channels
7. Media Radar / Monitor
8. MINI-Workshop: Newsletter
9. Events Plan. All: please prepare your proposals and expectations for this meeting.
10. Agreement on next call serie

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2. Comms Team members & mailing list

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Link to slides here.

Link to team members / mailing list here.

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3. Battery Pass Brand Guidelines

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4. Website: www.thebatterypass.eu

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SNEAK PREVIEW

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4. Website: www.thebatterypass.eu

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For Positioning us correctly, content creation but also as a source of content, we will align and connect to the ongoing activities coming from the PM Group “Alignment Target Definition”:

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Overview page (link) on the Battery Pass Consortium target definition by stakeholder group presented and discussed - Status: WIP

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Website content and general Comms approach must be linked and timed with outcome from other WPs, e.g.:

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4. Website: www.thebatterypass.eu - Growing outreach through connected MarCom channels FAQ, Newsletter, PR

FAQ (within July)�8-12 prominent FAQs and answers to get implemented �on thebatterypass.eu

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Caretaker: Cristina (collection center point)

NEWSLETTER (from end Aug.)

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Caretaker: Cristina to provide group member template to form the subgroup. We’ll create a subgroup for concept and content planning.�Impact must be traceable.

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Next steps:

• Define target group, objectives, concept, frequency
• Define process for continuous content generation and collection

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Press Releases (from April)

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Status:

April 25: Project launch press release out

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Caretaker: Kseniia.

Will collect also interview requests.

Define: 3-4 Press Releases per annum (where meaningful).

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Press Radar: Team Alignment for use existing contracts?

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5. Welcoming, engaging and growing our online community: Social Media (Linkedin)

STATUS

• URL / Page created in May/2022
• Basic facts & figures, logo & pic
• First posts
• No posting plan yet

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NEXT STEPS

• Create a content sub-group? ⇒ YES�Can be same group as for newsletter concept.
• Define SoMe project manager �⇒ FIWARE onboarding Anastasiia Holub from July 12.
• Create plan covering: target group, level, style, content, frequence, …

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Power Admin: Cristina, Kseniia, Max, Tilmann, Stephi (as of today)

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6. Welcoming, engaging and growing our online community: Contacts Channels

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CONTACT PAGE �(live on our site) offering a Contact Form.

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Caretaker: tbd

EMAIL CONTACT

(project email address) offering a generic contact.

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info@thebatterypass.eu

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Caretaker: Stephi, Tilmann.�Will dispatch requests to the correct/best addressee.

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EMAIL PRESS CONTACT

(project email address) offering a press office contact.

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press@thebatterypass.eu

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Caretaker: Kseniia.

Will collect also interview requests.

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We want our website visitors navigating to it for a reason and should find beside great content also opportunities for becoming interactive. Contact Page should therefore include easy access to the project team.

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7. Media Radar

IDEA

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• We plan to automize media and press reference collection
• Idea is to use a service provider
• However, this has a specific cost
• Who in our team can has such service already under contract can include Battery Pass?
• Preferences of Service Providers?

TEAM BRAINSTORMING

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• Stephi: questions and ideas should be directed to all team members, check and feed back on accessibility or co-use.
• Caretaker: Ksensiia
• Prio 1: try to get an existing contract to hook onto it�Prio 2: open a new contract for Batterypass only.

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8. MINI-WORKSHOP - Newsletter

OBJECTIVES, STRATEGY, PROCESSES

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• …
• …
• …

REALIZATION - TO DOs

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• …
• …
• …

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9. Events Planning

Status Quo

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• Decision: Events Ideas and Decisions is pooled with COMMs Team.
• Cristina: opening up collection list.
• Process needs to be established where contributing parties want to go.
• Events List & Comms will be supported by:�Andrii Baidak �(andr.baidak.fiware@gmail.com)

Requirements & Next Steps

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• First proposal for June 30 (for time planning only), if team input available
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This project receives funding from the German Federal Ministry for Economic Affairs and Climate Action by resolution of the German Bundestag under grant agreement No BZF335.

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