Case Study
Lady M approached us directly to work with them on their next full broadcast commercial in 2024.
1x :30 video
1x :15 video
*All videos delivered in 16x9, 1x1, 4x5
Totaling 6 individual videos
DELIVERABLES
Click To Play
The theme was celebrations you can bring a cake to instead of a bottle of wine.
Each scene needed to have its own lighting and vibe to create a distinct celebratory scene.
We used match cuts of each action to show that no matter the party, the presentation and ceremony of cutting the cake will always be the same
The cakes are made up of thin layers of crepês, so we used macro shots to showcase the layers.
We had 5 cakes for each flavor, so that we had flexibility in the shoot. Each time we cut the cake we had to prep a new cake for a new take.
Props were hand picked by our team to create a look and feel of an Upper East Side apartment.
Movement was a key element to bringing the spot to life. We used a Jib and curved Dana Dolly to add motion.
We cast two hand models to bring in a human element in the spot.
PAST FOOD & BEVERAGE CLIENTS
DIRECTORS, VIDEOGRAPHERS,
PHOTOGRAPHERS, ILLUSTRATORS,
CHOREOGRAPHERS, MASTER CRAFTERS,
SOUND DESIGNERS, EDITORS,
STYLISTS, & ANIMATORS.
who we are
Stop Motion
Live Action
2D Animation
Photography
GIFs
Custom Illustration
Character Design
WHAT WE DO
Clients
Beauty
Dolce & Gabbana
Benefit Cosmetics
Olay
Unilever
Clinique
Toni & Guy
Rite Aid
YSL
Sally Hansen
Nars
Suave
Neutrogena
Tresemme
Cle de Peau
Gillette
Sephora
Shiseido
Dove
Hourglass
Conair
Maybelline
Ponds
Burt's Bees
L’oreal
Estee Lauder
MAC Cosmetics
Jewelry
Roberto Coin
Swarovski
Tiffany & Co
Anna Sheffield
David Yurman
Chopard
Fragrance
Dior
Nina Ricci
Balenciaga
Armani
Clinique
Michael Kors
Toys
Barbie
Lego
Fisher Price
Fashion
Fendi
Mother Denim
GQ
Anthropologie
Amazon Fashion
Ralph Lauren
DFS
Burberry
Tory Burch
Cole Haan
Coach
Converse
Express
Dillard’s
Popsugar
Vineyard Vines
Delvaux
Michael Kors
French Connection Kenneth Cole
Sunglass Hut
Tommy Hilfiger Abercrombie & Fitch Aeropostale
Carolina Herrera
Timex
Gap
& Other Stories
JCPenney
Hanes
Paule Ka
Nine West
Rebecca Minkoff
Furla
Kmart
Vanity Fair Lingerie
Birdies
Alcohol
Angostura Bitters
Aperol
Ciroc
Bacardi
Veuve Clicquot
Mikes Hard Lemonade
Absolut Vodka
Jose Cuervo
Dalmore Whiskey
Glenlivet
Martini
Malibu Rum
Hennessy
Peroni
Telecommunication
Orange Telecom
T-Mobile
Virgin
Vodafone
Sprint
Samsung
Entertainment
Oxygen
Disney
HBO
Netflix
Comedy Central
Showtime
Epix
Warner Brothers
Ticketmaster
Spike TV
A&E
USA Today
National Lottery
Tru TV
Pharmaceuticals
Tylenol
Amgen
Vertex
Mega Red
Financial
Bank of America
Chase
American Express
Liberty Mutual
Mastercard
Ally
Food & Beverage
Mars
Wendy’s
Egglife
Bai
Milk
Hershey’s
Perrier
Marie’s Salad dressing Cheerios
Sargento
Laughing Cow Dr. Pepper
Dunkin Donuts Nestle
Starbucks
Heinz
Coke
Diet Coke
Sprite
Subway
Toaster Strudel
GrubHub
Taco Bell
Arby’s
Lipton
Quaker
Special K
Nespresso
Weight Watchers
Yoplait
Haagen Daz
Farfetch Curates
Green Mountain
Sadelle’s
Shake Shack
Travel & Hospitality
Ritz Carlton
Loews hotels
Marriott Hotels
MGM
The Luxury Collection
W Hotel
Las Vegas
Uber
Le Meridien
Sheraton
SPG
Four Points
Luxury Collection
St Regis
Elements
Aloft
Westin
Non-Profit
Purpose
Al Gore - Road To Paris
Red Nose Day
Red Cross
Publishers
Vogue Magazine
Mashable
Food and Wine
Tech
3Doodler
Intel
Sandisk
NRG
Climate Reality
eBay
Samsung
Line
LG
Nest
HP
Microsoft
Western Digital
Cox
Harman Kardon
Apple
Airlines
Emirates
American Airlines
Automotive
Subaru
Kia
Enterprise
Mercedes
Mazda
BMW
Peugeot Motor Company
Prius
Ford
Exxon
Home & DIY
HGTV
Post Its
Lowe’s
Downy
Oxiclean
Pentel
Ikea
Dropps
Benchmade Modern
We’ve worked with over 350+ companies and agencies across all industries.
PRESS
Our Process
We offer start-to-finish production services but can also come in at any stage of the production cycle.
Distribution Channels
We have created custom assets for social, in-store display, out-of-home, broadcast TV, digital ad space, website, and point-of-purchase .
TEAM
Founded in 2013 by Meagan Cignoli and Amber Lee (CEO, Partner), Visual Country is a 100% woman and LGBTQIA + owned video production company in NYC, LA and Toronto, serving over 350 major brands and agencies.
Cignoli was named Top 100 Creatives by Ad Week.
We work with a long list of directors, photographers and creative talent (in-house and contractors) to provide end-to-end production services spanning social, in-store display, out-of-home, broadcast TV, online video, and point-of-purchase. We employ a combination of live-action, stop-motion, and 2D animation, often all within the same clip.
VISUAL COUNTRY
LEADERSHIP TEAM
Chelsea Lee has been a director, producer, and editor with Visual Country since 2013, creating live action, still and stop motion campaigns for leading brands including Pinterest, Blue Apron, Marriott, Applegate Farms, among many others.
As a professionally trained dancer and choreographer (BFA), Chelsea mergers her unique background in movement and video production for each project she directs whether it involves people or objects. She is an expert in sound design and editing. She also has extensive experience directing animation and live action video.
More editing examples can be found here.
CHELSEA LEE
Director / Creative Producer
(Click to play)
Michael Popp is a Brooklyn based photographer, director, and animator. He has been working directly with Visual Country since 2014. He is currently also pursuing an MFA in image and text.
Michael’s work is diverse, creating for brands like Uber Eats, Pinterest, Applegate Farms, Heinz, Sargento, and Nestle, among others. When not shooting and creative directing, he can be found skateboarding, exploring the intersection of image making and technology,, writing, or building AR and AI applications.
MICHAEL POPP
Director / Photographer
(Click to play)
Lighting is something we take really seriously at Visual Country, we know that how a product or scene is lit helps communicate the mood or overall theme of a project. We meticulously work through the lighting design to ensure that the room feels real, that the product looks perfect, or that the mood lands just where it needs to be.
Lighting
THANK YOU_