Recruiting Commercials

Available to Clubs or Unions

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Where to find�

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How do I get started?

Club/Union needs to decide the following:

• What spot do you want to utilize
• How much of a budget do you have to recruit
• What medium you want to use OTT/CTV (streaming), cable, or broadcast
• Decide which months are the best time to get new recruits out

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Quick Hints:

• Cheapest to Most expensive OTT/CTV < cable < broadcast
• OTT/CTV will take a budget and utilize it in a bid process
• Market size will affect budget flexibility. The smaller the market the cheaper the price
• You may want to get some pricing to decide budget

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Contacts:

• With cable or broadcast, call the local office and tell them you are looking for a local Account Executive
• For OTT/CTV, I will provide the top 5 with contact number

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Helpful Hints on Buying

Suggestions for buying:

• You want programming that is strong in Demographic of Adult 18-40
• Request rugby (NBC Six Nations was not expensive)
• Sports is a great focus, don’t forget those watching non-traditional college sports are great
• Football will be expensive

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Next steps:

• For broadcast or cable you will be able to add a tag at the end. This is where you can add your club or union logo and contact information. There is a nominal charge for that
• Select your placement
• Media does require payment in advance
• You are set. I would recommend sharing on social too!

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Questions on process or rates (& negotiations), please contact Julie Midgett, jmidgett2@gmail.com

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THANK YOU