Contents
Logo ……………………………..
Logo Types …………………...
Favicon ………………………..
Colours …………………………
Typography …………………..
Signature ………………………
Letterhead …………………….
Powerpoint ……………………
Pull-up Banners ……………..
Website Banners ……………
Social Media: Cover Photos
Facebook ………………………………..
Google My Business ………………..
LinkedIn Company Banners …….
LinkedIn Cover Photos ……………
Twitter …………………………………….
YouTube ………………………………….
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The Logo
Our logo is the most important and recognisable element of our organisation’s visual identity. The logo is the visual focus of our brand and with it, communicates who we are and what makes us a unique organisation.
The logo is composed of three components: The Icon, Primary Wordmark, and the Secondary Mark.
Visual Identity Guidelines
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The Logo Types
There are two logos, based on orientation: horizontal and vertical.�There are six variations of these logos : Full coloured, greyscale, black, and the reversed black logo. The two other variations contain the trademark(™), and Registered (®) symbols.
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The Logo Types
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Favicon
The favicon is comprised of only the Icon.�This logotype is used for applications that fall below the minimum size�requirement for readability.
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Colours
Primary colours are ? and ?, with the following CMYK, RGB, Pantone, and Hex values:
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Typography
The official font is ?. There are no secondary fonts.
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Signature
This is the signature footer for emails.
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Letterhead
The letterhead in A4 size, portrait and landscape orientation.
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Powerpoint Template
This is the official Powerpoint template for events and presentations. Here are some sample slides:
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Business Card
This is the official template for business cards.�
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Social Media: Profile Photos
These are the profile photos for the social media pages using the vertical logo: �
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Social Media: Facebook Cover Photos
These are the designs of the cover photos for each of the social media pages. There are currently three (3) photos with their unique, respective text�content.
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Social Media: Facebook Group Cover Photos
Dimensions: 820 x 312 px
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These are the designs of the cover photos for the Facebook Group. There are currently three (3) photos with their unique, respective text content.
Social Media: Google My Business Cover Photos
These are the designs of the cover photos for each of the social media pages. There are currently three (3) photos with their unique, respective text content.�
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Social Media: LinkedIn Company Page Banners
These are the designs of the cover photos for each of the social media pages. There are currently three (3) photos with their unique, respective text content.�
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Social Media: LinkedIn Cover Photos
These are the designs of the cover photos for each of the social media pages. There are currently three (3) photos with their unique, respective text content.�
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Social Media: Twitter Cover Photos
These are the designs of the cover photos for each of the social media pages. There are currently three (3) photos with their unique, respective text content.�
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Social Media: YouTube Channel Cover Photos
These are the designs of the cover photos for each of the social media pages. There are currently three (3) photos with their unique, respective text content.�
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Call To Action Banners
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Promotional Flyers
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Video Thumbnails
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Auto Responder Image
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Landing Page
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Website Home Page
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