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ELEVATE � YOUR COMMUNICATION FOR BETTER ENGAGEMENT AND�RECRUITMENT

NATACIA CAMPBELL TOMINOV, ED.D.

ASSISTANT SUPERINTENDENT FOR HR & LABOR RELATIONS

FEBRUARY 2024

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INTERNAL COMMUNICATIONS

ARE YOU TAKING ADVANTAGE OF YOUR GREATEST ASSESTS

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USING �YOUR PROCESSES AND PROCEDURES TO �YOUR ADVANTAGE

  • Communication Staff
    • External Communications
      • Social Media
      • Letters to the papers
      • Letters to parents
      • Work with outside agencies

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    • Human Resources Staff
      • Communications
        • We own communication about job openings.
        • We may post about new hires.
        • We may make announcements about new employee programs or offerings.
        • BUT…How often are we really talking to current staff?

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Papirfly.com

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Who is focusing on internal communications?

Interact

Making Human Resources more available to staff.

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Engage

Reaching out to staff can look a variety of ways… Celebrations, Surveys, Newsletters, Offers, etc.

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Listen

What feedback are you asking for?

From whom are you receiving feedback?

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Recognize

What are you doing with the information you receive?

Are you willing to exam and update your practices?

Connect

Are you showing your staff that you valued their feedback enough to utilize it?

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Employee Engagement

19% are miserable

21% are engaged at work

33% are thriving in their well-being

44% regularly experience stress at work

60% are emotionally detached at work

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Per 2021 Gallup Survey

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Improve Engagement

Energize

(the team through connection)

  • Feeling connected and supported by their colleagues and superiors:
    • improves overall wellbeing
    • creates a greater sense of belonging and
    • increases fulfillment

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Empathize

(with the team)

  • Communicate the advantages of and opportunities for:
    • Wellness Programs
    • Gym Facilities
    • Mental Health & Counseling Resources
    • Flexible Health Benefits

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Encourage

(the team to grow)

  • Communicate:
    • Professional Development
    • Mentorship Opportunities
    • Affinity Groups
    • University Partnerships
    • Conferences
    • Leadership Opportunities

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Know your audience!

Communicating the Right Message(s)

  • Knowing your employee population is critical
    • When is the best time to communicate?
    • What is the best way to communicate your message(s)?
  • Remember - One-size-fits-all does not exist
    • Maybe start by asking questions…engaging with your staff!
  • Develop programs and messages that meet the needs of all our employee populations.
    • Usually short and sweet!!
  • Messages should be:
    • Proactive
    • Transparent
    • Personalized
    • Given careful consideration
    • Timely

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Happy Employees Have:

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31%

Higher Productivity

3x

Higher Creativity

Engaged employees perform 20% better than their disengaged counterparts

Companies with engaged employees perform up to 202% better

*Source: dr4ward.com

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Improved Communications

Use engagement data to measure effectiveness, such as:

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Time spent reading

Employee feedback

Actions taken in response to the communication

Aligning Teams

Increasing Productivity

Achieving Organizational Success

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RESULTS

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Measurement Data

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Summary

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  • Employees can be one of your most effective marketing strategies in terms of brand awareness and outreach.
  • Engaged staff that feel supported and valued become your best recruiters!

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EMPLOYEE REFERRALS

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THANK YOU

Dr. Natacia Campbell Tominov

Natacia.Campbell@gmail.com

www.linkedin.com/in/natacia-campbell-tominov-ed-d-1027279b

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