Pitch Deck

KAVS

FOODS

PVT.LTD.

Investment Highlights

Clear value proposition

• Our products have a clear value proposition by providing a nutritious, tasty, and easy to use alternative to existing offerings.

Clear roadmap to revenue

• Company has already entered an agreement to launch its products through a retail partner.
• Pan-India D2C market launch to be done in Q3 2024

Product market fit

• Products have already gained traction in Hyderabad
• Total orders of approximatelyy 1000 to date
• ~50% of returning customers
• Whatsapp group of 300+ active community members

Significant opportunities to expand revenue streams

• Nutricraft IP allows flexibility for numerous product launches including additional spreads, sweet sauces, and breakfast items
• Nutricraft IP lends itself well to expanding into the B2B market
• International market is an additional high value and high margin opportunity.

Growing and large addressable market

• The India mayonnaise market is projected to grow to ~USD 3 Billion by 2032 at a CAGR of 24.8%(2024-2032).
• The Indian pasta market size is expected reach US$ 2.062 Billion by 2028, exhibiting a growth rate (CAGR) of 17.52% dueing 2023-2028.
• Revenue in the Spreads market amounts to US$2,338.00m in 2024. The market is expected to grow annually by 6.66% (CAGR 2024-2028).

Experienced co-founder team

• Co-founder team has over 25 years of industry experience, ex-BCG, Lazard, MIT
• Team members are previous founders with commercialization experience

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What we do

At Little Dipper we cut the clutter from your diet and your life. We craft tasty, nutritious, natural, easy to use dips, spreads, sauces and instant breakfast batters to make your cooking a breeze.

Dips

Sandwich Spreads

Pasta Sauces

Salad dressings

Chocolate Spread

Our Products

What we stand for

• We stick to ingredients and processes that are natural and nutritious
• We don’t compromise on taste
• Our ingredients list is transparent and easy to understand
• We put nutritious ingredients into delicious formats to add zing to your daily meals and snacks.

Little Dipper “Zero Oil tastiness in your mouth”

Nutrient

Dense

Zero Oil

Super Food

Hidden Veggie

Low Calorie

Scenario

Life with Little Dipper

<5min

<5min

<15min

Life with Little Dipper

7 am – The Sprint to school

5 pm – “Mom I’m hungry”

8 pm – Dinner with a deadline

• Kids are late to school
• Parents are frazzled
• Lack of time to prepare breakfast
• Kids are tired of the same breakfast

• Kids have come home
• Parents are still busy working
• They want to order in

• Both parents are on a work deadline
• No time to prepare dinner

• Take Little Dipper Instant Breakfast Batter out of the refrigerator.
• Pop into the sandwich maker or the wasfle maker, or even a muffin tray.
• Piping hot delicious breakfast in minutes

• Toast a Roti
• Spread a loaded Sandwich spread fro Little Dipper
• Fold into a taco with some lettuce
• Toast till Crisp

• Boil some pasta
• Squeeze in one of the Little Dipper Pasta Sauces.
• Yummy Pasta meal ready in no time.

The problem we are solving -

Junk Food and Obesity

• Junk Food is food that is High in Fats, Sugar, Salt(HFSS) and low in vitamins, minerals and fibre.
• Junk Food, sedentary lifestyles and stress are the main driving factors in the alarming increase in lifestyle diseases over the past 2 decades

Example of emulsified oil use: Mayonnaise

Emulsified Oil; unseen culprit

Prevalence of lifestyle diseases over 2 decades

Millennial parents are busy. They’re looking for convenient options, but not at the expense of quality

One of the most critical factors they consider is the nutritional value of their kids’ food.

The focus is shifting from ‘filling’ to ‘fulfilling,’ where the goal is not just to satiate hunger but to provide a balanced meal.

Market Trends

Awareness of the the correlation between Junk food, Emulsified Oil products and lifestyle diseases is increasing.

Gen Z, it has been found, wants Junk food to be healthy.

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The market now is looking for ‘healthy’ in junk food such as grilled/baked instead of fried and low fat, low oil, low sugar alternatives to traditionally fatty, oily, high sugar foods.

Our large addressable market

Growth

~25%

Mayonnaise market

Growth

17%+

Pasta Sauces market

Growth

~7%

Spreads market

>$5B addressable market

$500M

$3000M

$785M

$2062M

$2388M

$3130M

Presenting our approach towards the solution; Do away with emulsified oil or starch with:

NutriCraft Technology

Others hide Oil, We hide Veggies

• Oil emulsification is used in industrial food formulation to create a smooth body inexpensively.
• Our Proprietary NutriCraft Tech is used to manufacture the oil-free, vegetable-heavy base for all our products without using oil, cream or starch to achieve silky texture.
• Low in sugar, sodium. High in Calcium, Iron, etc.

Fresh vegetable - 80%

milk - 20%

Herbs and spices

< 1KCal/ g 0% OIL

NutriCraft Base- Versatile Applications

Mouthfeel

Looks and feels like regular Mayo. Customer blind tasting shows they prefer NutriCraft as it has a lighter, more pleasant mouth feel with no greasy aftertaste of Mayo.

Flavors

NutriCraft is neutral flavored and versatile. It can be the base sauce for savory or sweet dips, spreads, ice creams or frostings.

Heat and Cold

Since NutriCraft is not made of Oil, is smooth and healthy and cooks well, it can also be used for cooking and baking. Zero Mayo also freezes and thaws extremely well unlike Mayonnaise, which tends to unbind when heated or frozen and thawed.

Flavors Currently available with more in the pipeline

• Honey Mustard
• Sriracha
• Caramelized Onion
• Vita green
• GarlicBasil
• Tangi Tomato
• Beet Pink

• Shroomi
• Chicken/Mixed vegetable Pickle
• Butterscotch
• Jackfruit
• Chocolate Hazelnut
• Muskmelon

What sets us apart

What we have achieved to date

Technology and Products

• Technology development of NutriCraft and standardization of production process
• Multiple categories and flavors created. Over 6 categories and over 30 products
• Filing for a technology and process patent in progress.
• Signed up shelf life experts team to improve our shelf life beyond 3 months with just natural preservatives and no compromise on taste

Product Market fit

• Customer product tasting in known networks
• Pilot sales through WhatsApp group of 300 families in Hyderabad (generated 1.5 Lakhs revenue)
• Product displayed at multiple flea markets and blind tastings

B2B

• Reached out to Millet Marvels. We are beginning a 60 day product trial at 3 of their most visible QSR outlets
• In discussion with many Café’s and specialty restaurants interested in adopting our products

Marketing

• D2C website is being developed
• Branding work in progress

Roadmap

first year after D2C launch

Product

Customer Acquisition

Marketing

Product Validation

Pop-Ups, gated communities

Packaging and shelf life stabilized

Replicate in other cities

Influencer, Instagram marketing

Launch Campaigns

Initial groundwork

Offline networking, Whatsapp Groups, Word of mouth

Shelf Life Through Packaging

Brand Presence

D2C Website under development

After D2C Launch

Build B2B Network

Expand Product portfolio

technology Patent

Customer Care

Work with third part manufacturers

Streamline R&D to meet B2B demand

Streamline Campaigns

Expand channels

Financial projections

Rs Cr INR

Rs. 1.5cr

Rs. 7.5cr

Rs. 25cr

Rs. 210cr

Rs. 75cr

Meet the Team

Srujana Vistakula

Kranthi Vistakula

Kedar Reddy

Kedar is Head of Business Development for KAVS. He is a corporate finance and capital markets expert having worked with a number of clients across the Private Equity, Consumer Goods, Retail, and Technology sectors. During his time at BCG and Lazard he advised on $200B+ of transactions including the merger of Kraft and Heinz. Kedar completed his BSc at LSE and his Mphil at Cambridge University.

Srujana is a seasoned professional, associated with firms like Dhama Innovations, Edutor, and Ogilvy and Mather for 14+ yrs. She was leading the social media, content creation and marketing efforts among many other similar roles. Srujana is the Founder and CEO at KAVS F&B Pvt Ltd and has completely developed the patent pending NurtiCraft technology with her spouse Kranthi Kiran Vistakula. She has successfully applied the Nutricraft Technology in many food categories and developed over 50 products. She has successfully completed the pilot testing of these products and made them market ready.

Kranthi Kiran Vistakula is the principal innovator of the break through patented ClimaCon® technology which is successfully commercialized as a 2 Wheeler vehicle seat launched into the market and many other applications. He is the founder and CEO of Dhama Innovations Pvt. Ltd, an MIT alumnus, his professional trajectory includes many distinct merits like leading a NASA sponsored research project to create a mechanism to generate electricity using proteins for space applications (as the Co-principal Investigator). Kranthi has won several laurels for his remarkable contributions to the field of innovation, science and technology such as Massachusetts Institute of Technology TR35 Innovator of the year 2010 and Gold Medalist at Lockheed Martin Innovators competition.

As the Director of KAVS F&B PVt Ltd, Kranthi spearheads Strategy Formulation, Capital Management, Business Development.

Use of funds

• Our pilot plant with an investment of 20 lakhs should be able to support 10 crores of revenue
• We aim to reach a monthly revenue of 60 lakhs a month in next 18 months

Pilot production plant

Digital

Marketing

Team

building

Digital content building

(Marketing and education videos)

The use of $100K investment will be utilized in the following activities

Thank You

Location

Plot 311, Jubilee Hills road no. 10, Hyderabad, 500032

Call

+91 7702209102

Honey mustard flavor ingredients and calories; Differentiation with competitors

NutriCraft vs Conventional Mayo

NutriCraft Sandwich Spreads

With NutriCraft as the Base, we have two lines of Sandwich spreads

• Loaded- NutriCraft base flavored with chunky vegetable/protein mix.
• Corn Capsicum Loaded
• Mushroom Onion Loaded
• Spinach Loaded
• Paneer Loaded
• Chicken Pickle loaded
• Smooth- NutriCraft flavored with herbs and spices make a perfect backdrop for vegetables of choice
• Beet Pink
• Tangi Tomato
• Vita green
• Mustard Curry Leaf

NutriCraft vs Conventional Savory Sandwich Spreads

Pasta Sauce

• Pasta sauce is seeing a surge in demand due to an increase in the demand for ready-to-eat foods and the need for variety especially in the younger population. Pasta is also seen as a healthy food option.
• Pasta sauce is usually heavy on fat and carbs
• The main ingredients are cream, cheese, oil and refined flour.
• The Average Calorie value for Creamy Pasta sauces is 600KCal/100g

NutriCraft vs Conventional Pasta Sauces

Salad dressings

• Salad can be a healthy option, but the dressing is deceptive.
• Ranch, Caesar, Vinaigrette, Green goddess, Russian, Italian, Thousand Island and other commercial Salad dressings sold commercially,
• are made with either oil or mayo
• 3 parts Oil, 1 part Acid, sprinkle of flavor.
• average at around 500 KCal/100g

NutriCraft vs Conventional Salad Dressing

Instant Batter

• Demand for Breakfast batters like Idli and dosa have been skyrocketing. So is the demand for more variety and an even more balanced nutrition profile.
• Our Instant Batter is packed full of Superfoods like Millets, Vegetables, and herbs. Perfect as both breakfast and snacks.
• Ready in a Jiffy in several form factors.
• For yummy golden muffins, Bake in the oven or air-fryer. For a quick hot treat, microwave for just over a minute.
• Cook in the waffle iron for crispy savory waffles, or in the Ponganalu pan for juicy ponganalu(Appe, Paniyaram) or just as loaded Omelets.

NutriCraft Instant Savory Millet Batter

Chocolate/ Nut Spreads

• Is there anyone who doesn’t like delectable sweet spreads made of nuts and chocolate.
• Did you know these spreads also have emulsified oil?
• With NutriCraft as Base, we hve developed incredibly delicious Chocolate and nut spreads with zero oil added. We make two lines, one with unrefined Sugar and the other with Jaggery