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SEO REPORT

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https://www.yourclientswebsite.com

January 2018

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Summary

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  • This month we're approaching the final stage of fixing on-site SEO issues. The biggest unresolved issue is with hreflang, which was assigned to your web developer.

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  • Ten new keyword-optimized pages were added to represent your main products/services in Google search. They are already indexed in Google.

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  • We've finished reviewing backlink profiles of competitors and identified that their primary link source is organizing events, that get a lot of links from related sites and news outlets

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SEO Health

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  • This month we have focussed on removing duplicate internal pages.
  • Some pages contained low quality, thin content but the bulk were duplicates.
  • These pages were not giving users any value and were actually bringing down the overall health of the site.
  • By removing these, Health score has increased from 31% to 85%.

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SEO Health Overview

This Month

Last Month

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  • As you can see in red, there were a number of URLs with issues that have been resolved.

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URLs Crawled

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  • A number of pages were showed poor loading times:

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  • In order to improve page speed, we have:
    • Removed unnecessary code.
    • Moved inline scripts/styles into separate files.
    • Compressed images.
  • We shall be monitoring load times and shall provide an update in next month’s report with the results of these changes.

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SEO Health

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Backlink Profile

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  • Although there has be an increase in referring domains, we haven't started actively building backlinks yet.
  • But some of the newly published pages got a few backlinks naturally.
  • Once all on-site SEO issues have been addressed, we will focus more on actively building links to the site.

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Backlink Profile

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  • As stated, we have not yet begun our link building campaign yet.
  • However, as you can see from the graphs, there was jump in referring domains at the end of the month.
  • These were natural links pointing back to the pages we updated.

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Backlink Profile

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Organics

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  • There has been a slight drop off in keywords ranking in the top 3 positions. This is due to no new backlinks being created this month.
  • Next month we will start our outreach campaign to gain more backlinks to remedy this.
  • Positions 4 - 10 & 11 - 50 have remained fairly stable.

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Organic Positions

Position distribution history:

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  • Despite no new blog content being posted live and no links being built there has been steady growth in organic traffic and keywords.
  • As stated earlier in the report, the site did gain some backlinks when new pages were put live.
  • You can see the site started to gain more organic keywords when this page was launched.

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Organic Search

Organic traffic: 115 /month

Organic keywords: 328 /month

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  • 4 out of 5 of the top organic keywords are coming from blog posts written in the last quarter.
  • The same applies to top 5 pages.
  • I would advise looking at these organic keywords and seeing if you would like to promote these more heavily in the coming month to increase organic traffic.

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Organic Keywords

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Ranking Visibility

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Ranking Visibility

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Ranking Insights

  • There are a good amount of keywords ranking in the image packs.
  • To gain more image pack positions we will be:
    • Adding descriptive file names to images
    • Adding alt tags
    • Optimising image size
    • Adding readable URL for images
  • There are also a lot of opportunities for ranking in the featured snippet that will be actioned for next month.

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  • There has been a steady increase in visibility for the first lot of keywords, which I put down to ranking in the SERP features.
  • The second lot of keywords has seen a drop. There is however opportunity to rank in the SERP features for these keywords which we are currently not taking advantage if.
  • There has been a small increase of traffic from keywords.

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Ranking Progress

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Next Month

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Next Month

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  • Next month we will be optimising all images across the site in order to gain more keywords showing in the image pack (SERP feature).

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  • We will also be starting the first batch of link building: the first outreach campaign will be launched industry related blogs.

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  • Also, we will be leveraging the natural backlinks we gained when launching the new pages this month, by adding internal links to direct users to the main service pages.

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  • Audit missed opportunities for ranking in SERP features.

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