What are the top 4 holiday gift categories consumers plan to spend on?

ngpf.org 12/5/23

Q:

Budgeting

QUESTION OF THE DAY

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1. Gift cards (55%)
2. Clothing or accessories (49%)
3. Books, video games, other media (28%)
4. Personal care or beauty items (25%)

A:

QUESTION OF THE DAY

Budgeting

Source: Investopedia

FOLLOW-UP QUESTIONS

1. Why do you think gift cards are the most popular gift option?
2. Discuss how trends and marketing influence consumer spending on any of the categories in this list.
3. How might advancing technology impact consumer spending on items a category like books, video games, and other media?
4. Are there any categories you were surprised to see didn’t make the top 4? Explain why or why not.