Cincinnati Reds

By: Ashley Willis, Megan Adamic, & Sara Dwivedi

“I love my job with the Reds! It’s easy to come to work when your office is a ballpark and you can see the direct impact you’re having on your clients on a day to day basis. The Reds are a class act inside and out.” -Ali Stigler, Corporate Account Service Manager and UC Alumni

Cincinnati Reds

https://www.youtube.com/watch?v=allyfTjU1xg

Cincinnati Reds also once known as The Big Red Machine is an American Professional Football team based in Cincinnati,Ohio. They are a member of National League since 1980. The Cincinnati Reds play their home games at Great American Ball Park,in downtown Cincinnati.

They compete in Major League Baseball as a member of the National League Central division.They have won 5 World Series titles,one American Association pennant and 10 divisional titles.

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Demographics

Year Tm Lg W L Finish Playoffs Attendance Attend/G Rank Est. Payroll PPF BPF

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History of the Cincinnati Reds

• May 4, 1869 - The 1869 Cincinnati Red Stockings, the first all-professional nine, kick off their first regular season with a 45-9 win over the Great Westerns of Cincinnati. And finish the season with a record of 57-0.
• October 8, 1880 - Cincinnati is expelled from the National League, due in part to its refusal to stop renting out their ballpark on Sundays and to cease selling beer during games.
• November 2, 1881 - The American Association is formed during a meeting at the Gibson Hotel in Cincinnati. The Reds would play their next eight seasons in the league.
• November 14, 1889 - Cincinnati is granted re-admission to the NL, joining Boston, Brooklyn, Chicago, Cleveland, New York, Philadelphia and Pittsburgh.
• October 9, 1919 - Cincinnati claims its very first World Series Championship
• June 30, 1970 - Riverfront Stadium opens as 51,050 fans attend to see the Reds host the Atlanta Braves.
• August 17, 1984 - Pete Rose debuts as Reds player/manager.
• December 31, 2002- Cinergy Field comes down in a cloud of dust at 8 a.m. More than 25,000 spectators flooded into downtown Cincinnati to witness the event. In just 37 seconds, Riverfront Stadium/Cinergy Field was reduced to a pile of rubble.
• March 31, 2003 - Cincinnati hosts one of the most anticipated openers in club history with the debut of Great American Ball Park.

Within the company

• 670 employees (through LinkedIn)
• Bob Castellini- Owner
• Robert H. Castellini- President and Chief Executive Officer

The Cincinnati Reds create a well-known and thriving ambition. This makes fans, customers, and employees enjoy their time with the company.

The Reds come out with so many different possibilities it is unreal how amazing one company can be

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UC Alumni

Out of 670 employees, 100 of them are UC Alumni

Some of the jobs the alumni hold:

• Ali Stiger- Corporate Account Services Manager
• Carmen Alberini- Manager of Group Sales and Service
• Amy Ford- Manager of Benefits and Wellness
• Caylor Escalante- Promotional Events Manager
• Mark Boone- Business Analyst
• Dan Lewis- Corporate Partnerships Manager
• Evan Dearwester- Corporate Account Services Manager
• Brian Keys- Vice President of Technology
• Allison Stortz- Director of Human Resources

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Professionalism

• Being a part of the MLB pushes the reds program to live up to standards of the industry.
• They must portray ethical relationships with sponsors, employees and customers.
• The company must also stay up to date with trends and statistics in order to keep the fan base wanting more.

Even though the Reds are considered a Professional team. There is never a stopping point for the company to expand in a positive way. The Reds can continue to engage and express their values.

Academics

“The Path”

How did the employees get where they are?

• Ali Stigler- Studied at UC from 2009-2013 studying communication. After graduation Ali became a Public Relations Intern at Northlich where she worked on the social media side of the business. After 5 months Ali became the Assistant Account Manager at Northlich where she worked on communication and social media. While still working at Northlich she become a seasonal social media host for the Cincinnati Reds where she ran their instagram account and ensured fans a fun time at the stadium. Then once the seasonal job ended she quit Northlich and moved onto to become a corporate account services manager and that's where she is now. At this job she communicates between other companies within and monitor feedback to ensure positive feedback. If Ali wanted to go back to school and futher her education, the Cincinnati Reds would help her pay for that if it could help her in the company.

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Character

• Playing for an MLB team like the Reds is very important that the players represent the team well and professionally.

Pete Rose- “This could be a big red sunset, a farewell party for one of the greatest characters baseball has known”-Los Angeles Times

Rose began to gamble on baseball games prohibiting him from participating the game any longer. At one point he was betting on his own team.

Engagement

The fan you see today is the not the fan you will see tomorrow. The Cincinnati Reds recognized an opportunity to improve the way they engage the community and their fans. The executive staff and members of the ownership group reached out to Hyperquake to capitalize on their history of engaging people on a meaningful level.The Reds has uniquely positioned itself to pay homage to the tradition of baseball and the roots it has in Cincinnati, while creating an engaging future with fans who won’t grow up with the same heritage and perspective like their parents and grandparents had.

Fans want more than just winning and good weather. They want entertainment, and above that, they want an authentic exciting experience and Cincinnati Reds have been quite successful in doing that.

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Works Cited

• Cincinnati Reds, www.mlb.com/reds-+.
• collected important information regarding statistics, demographics, team information and fan base
• “Cincinnati Reds Employees.” LinkedIn, www.linkedin.com/company/22262/-.
• Found out current employees through LinkedIn Profiles and review their paths through the company
• http://www.latimes.com/sports/mlb/la-sp-pete-rose-hall-fame-20170614-story.html-
• obtained information regarding character(Pete Rose)
• Cincinnati Reds, cincinnati.reds.mlb.com/cin/team/exec_bios/castellini_bob.jsp.
• Information about the owner, Bob Castellini
• “Ali Stiger .” 28 Sept. 2017.
• Interview with Ali about her job with the Reds

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