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SwiftTech Product Pitch

Isabella Jordan, Greg Kalman,

Matt Peng, Diane Shen

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We are proposing:

THE NEXT-GEN PREMIUM ECO-FRIENDLY OUTDOOR COMPANION

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TEAM

Diane Shen

Isabella Jordan

Gregory Kalman

Matt Peng

MS, MS&E

BA, Linguistics

BS/MS, CS

MS, CS

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TABLE OF CONTENTS

01

05

02

06

03

07

04

08

INTRODUCTION

PROBLEM AND SOLUTION

MARKET AND COMPETITION

GO-TO MARKET STRATEGY

MILESTONES AND TIMELINE

FINANCIAL PROJECTIONS

BUSINESS MODEL

RISK ASSESSMENT

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1. INTRODUCTION: SwiftTech

Telecom

Durability, Quality, and Reliability

Innovation-

Driven

Customer Loyalty

Sustain-

ability

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2. PROBLEM

SwiftTech wants to transition from…

Flip phones

Smart phones

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2. PROBLEM

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2. PROBLEM

People aren’t one-size-fits-all

Current phones

designed as one-size-fits-all?

How can we change this?

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Love for the outdoors? ->

RUGGED PHONE

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1.

Customer Attributes

Product Attributes

break SwiftTech into smartphone market

transform SwiftTech’s offerings

position SwiftTech as a green company

This product will:

We hope to appeal to affluent, eco-conscious and outdoorsy, culturo-politically attuned customers who are dissatisfied with the negative impacts of big tech on the environment and the people who support the industry. We target each of these attributes with considerable weight, but the eco-conscious/outdoorsy and wealthy aspects are of particular import.

We are offering these customers a premium product designed to support their online-offline life, alleviate their conscious consumption worries, and keep them connected with the outdoors. Specifically, we are offering an eco-conscious, rugged smartphone—one designed, assembled, packaged, and delivered with people and the earth in mind. Did we mention there’s an in-house AI? We believe such an offering appeals to our target customers and positions SwiftTech as a pioneer in a burgeoning smartphone sub-industry.

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2. SOLUTION

Sustainable and eco-conscious development

Recyclable hardware, packaging
Trade-in program
Leading ethical work standards

Features to support the most demanding lifestyles

Cutting-edge AI companion
Remarkable camera
On/off- road GPS assistance

Even in the toughest of environments

Satellite connectivity + SOS
Long-range calling
Intuitive Android OS

Eco-friendly

Robust and capable w/ AI

Effortless connection

Features decided upon to complement the customer’s journey: Where are they losing coverage?; Why aren’t they able to connect while in remote areas?; Why is their tech breaking/ otherwise incapable?; Why do they keep buying unsustainable products, though they consider themselves eco-conscious?

We believe our customers—affluent, eco-conscious, probably politically-involved (think Marin, Vermont)—will choose for themselves a premium product designed to fulfill their needs and quell their worries.

Our solution: break into their hearts with an offering designed to stop them from buying a low-quality, bad-for-the-environment-and-for-people product created to completely isolate them.

Stressing

Outdoor-tailord AI companion
online-offline living through seamless Android OS and Satellite (NTN) connection
alleviation of eco-conscious + ethical labor worries
designed to last, stand out, and bring peace-of-mind

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3. MARKETS

Total Addressable Market (TAM)

Number of smartphone users worldwide who are outdoor enthusiasts/adventurous sports participants * (expected price of the rugged phone + subscription fees) / expected lifetime of the rugged phone

Service Addressable Market (SAM)

TAM * percentage of North American population

Service Obtainable Market (SOM)

SAM * percentage of average market capture for the first five years with unique product features

$172.8 B

$8.1 B

$1.2 B

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3. COMPETITIVE LANDSCAPE

Eco-

friendly

Not so eco-conscious

Tailored,outdoorsy features

Untailored, general features

SwiftTech

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4. Business Model

$1000 Base Model

$150/yr Subscription

*Includes one-year trial

Sales Channels:

Brand-owned and Outdoor Retail Stores
Online Websites

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5. Go-To-Market Strategy

Launch:

Product Reveal - Global showcase event
Brand Partnerships - Patagonia, North Face…

Marketing:

Niche Target - Tailored to target customers
Brand Building - Strong legacy

Sales:

Subscription Model - Focus on AI Assistant
Retail Stores - Common avenue for smartphones

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6. Milestones and Timeline

INITIATIVE	OBJECTIVE	Winter 2023	Spring 2024	Summer 2024	Fall 2024	Winter 2024	Spring 2025	Summer 2025
Phase 1	Hiring, Beginning AI Construction, D&D, Building Business and Material Connections
Phase 2	Continue D&D, Begin Field Testing and Market
Phase 3	Scaling up Phone Manufacturing, Finding Business Partnerships and Sponsorships
Phase 4	Marketing and Launching Product

Do like the quarter approach and how we broke down the materials/build up

Based on the time, tricky to step through milestone and go to market slide

Noticed one of presentations merged two

Two track of here’s what we’re doing and here’s what the marketing folks are doing

Liked how it connected

Would try to say that between milestones and go to market component, think about hiring, building up, construction

2 quarters for hardware is aggressive

Make sure going in right direction from quarter to quarter

Internally, those milestones land pretty hard -> what are we doing monthly and quarterly

Maybe even weekly -> monthly -> then quarterly we’ll see

How do we know that we’re on right direction?

How do we know if we need to make a turn?

What does field testing look like? Demo of ai? Actual rugged phone?

Leading component that will put in customer’s hands ( hardware or software?)

Adding button of why we would want to progress and keep going

More tailored to competitive advantage

Decentralized hot spotting? Look into

How things would be different for customers through milestones

Not even market for helium, invite only to prove product

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7. Financial Projections

163% 5-Yr Revenue Growth

377% 5-Yr Net Profit Growth

21.9% 5-Yr ROI

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8. Risk Assessment

Hazard Degree Jeopardizes Mitigated by Feedback from | by:

Nicheness

Complexity

Market change

High

Medium

Viability, success

TL, usability

Overall viability

Use cases, R&D, testing, consulting

Developing early, R&D, testing

R&D, potential customer input (focus groups)

R&D, potential customers | beginning of M1

R&D/D&D | M2

R&D, use cases | ongoing, incorporated no later than M3

These are our top three risks (feedback from our PM Shon told us to boil down to 3), and how we plan to mitigate them. What is most important to us is that we, at every step, assure our stakeholders of the viability of our product—not just to succeed as a product, but as a catalyst to bring SwiftTech into the smartphone market.

Nicheness

We have no disillusions about this: our product is not for everyone. That’s why we’re not targeting everyone! By drilling down on what our individual use cases are, where they might present themselves geographically/ on the political spectrum, what else our potential customers are buying, and who we (SwiftTech) need to tap to get outside input on our product, we substantially mitigate this risk. If we are totally wrong on our pitch, and we decide (along with the product council, of course:) that the nicheness of our product renders us inviable, we would be willing to pivot to less-specific offerings, such as ones that would hone in on one or more key features of the device, but not all of them.

Complexity

The complexity of our product is not negligible, though we internally agree it is not our highest risk. SwiftTech believes that if we have the right people and a unified vision, we can accomplish any task. First, we would need to hire engineers and experts to begin our in-house AI. Next would be getting started on developing hardware, integrating Android OS, and beefing up R&D. If we internally deem the product too complex, we will assess people changes (hire/fire), pivoting our offerings, and altering our timeline. These mitigation strategies would follow on through Milestone 1.

Market Change

Market change and flexibility is a substantial consideration, as it jeopardizes the entire viability of our offering. SwiftTech has successfully adapted to changes before, and we did so by extensively implementing research & development, and by honing in on who our customers are—and assessing the possibility of their consumer trends changing. If our market changes, we feel that we could use the expertise we have gained through developing eco-friendly production and labor standards, as well as Ai integration, to pivot SwiftTech’s product offerings.

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Next Steps

Primary Research

Funding Modelling and Project Approval

Conduct primary research to validate buy-in of the proposed rugged phone concept from target customers.

Model a more precise expected cost of development for the phone and AI system, then confirm project approval from senior management before moving into development.

Align corporate resources including engineering talent, product teams, and funding to begin development of the sustainable hardware and AI assistance.

Align Resources to Begin Development

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THANK YOU! Questions?

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APPENDIX

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Financial Projections

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Business Model Canvas

Partners

Outdoor Retail Stores (REI, Dick’s Sporting Goods, etc.)

Activities

Develop AI system: voice + other enhancements

Resource

GPS system

Values

The Next-Gen Premium Eco-Friendly Outdoor Companion

Relationships

Consistency, reliability, and Innovativeness through the delivery of our products

Channels

D2C: Brand-Owned

Customers

Outdoor enthusiasts

Individual Outdoorsy Influencers

Other eco-friendly companies

New tech product enthusiasts

Reliable, durable, robust, enhanced

Costs

Revenue

Fixed: design and testing

Variable: manufacturing, marketing, new hires, legal and operations

Phone design and testing

Connectivity chips

Hardware

Customer Loyalty

B2B: outdoor retail stores

Premium customers

$1000 hardware + $150 annual subscription with one-year free trial