Prudential Case Study
Ayesha Siddiqui
Roma Alcaraz
Bradley Lee
Huy Tran
Tanner Reid
Wasiq Hashmi
Brianne Maito
Jeff Gleason
The questions which were to be answered
Research Idea
Does Prudential’s Benefit Package meet the expectations of top talent students; what attracts these students to a satisfying career with companies such as Prudential?
Competitors
In order to have substantial knowledge on specific benefits which attract students, we must compare and contrast similar companies and their benefits packages as well.
Thesis statement
Defining “top talent” as juniors and seniors graduating from respected and ranked business schools (Bauer), what would the results indicate about benefits in this industry?
Steps & Procedures
Allocate “top talent”
Location, Location, Location
Where could we find budding and talented juniors and seniors who were actively seeking to join the industry?
Our very own Bauer College of Business!
Conduct Survey
College Kids Love “Free stuff” and “Food”
We got permission to set up a table and conduct a survey on behalf of Prudential, survey takers were rewarded with free cookies and give-away items (Prudential Merchandise & Gift Cards)
Present Data
What does it all mean?
Through some rigorous research and hungry college students we concluded that YES, not only does Prudential’s Benefit package MEET expectations, it SURPASSES them.
Survey Day in Melcher Hall
What do millennials look for?
The millennials — aka Generation Y — are projected to number more than 75 million this year, according to Pew Research.
Does Prudential Offer These Benefits?
✓
✓
✓
✓
✓
✓
Additionally, Prudential offers a thriving and diverse work environment, and many Work/Life benefits such as the Adoption Assistance Program, Dependent Care (children and the elderly), as well as Tuition Assistance.
Ms. Caroline Feeney of Prudential
Ms. Caroline Feeney serves as President of Prudential Advisors of The Prudential Insurance Company of America, Inc. Ms. Feeney served as the President of Agency Distribution at Prudential Financial, Inc. since September 2012. Ms. Feeney served as Vice President of Eastern territory for Agency Distribution at Prudential Financial until September 2012. Ms. Feeney graduated from Bucknell University, has an MBA from Columbia University and holds the Chartered Life Underwriter and Chartered Financial Consultant designations. |
Further Research
Defining parameters for top talent
What does the data say?
Students are NOT knowledgeable
Who is the competition?
How tough is the competition?
Based on our results the students sought:
Retirement & Savings Plan (401K)
Learning & Career Development
Medical, Dental, and Vision
Work/Life Programs
Life & Fitness Coaching
Vacation & Paid Time Off
Tuition Reimbursement
Flexible Schedule
Based on our results the students did not actively seek:
Life & Accident Insurance,
Disability
Legal Care
Company car
Financial Security Medical/Dental/Vision benefits
What mattered most
Sources
Thank you for this great learning opportunity!