11x Return On Ad Spends

Client: LifeShapers, An online weight loss bootcamp.

Process: I understood the problem of not getting enough enrollments. After going through the ad account, majorly 3 things lead to this situation:

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• Ads were great, but the targeting was not explored enough
• Ad account structure is not being followed resulting in not being able to read data for scaling ads

Objective: To get 400 enrollments for the webinar

Full Ad Here

Full Ad Here

Full Ad Here

Landing Page: https://weight-management-bootcamp.lifeshapers.co.in/

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Creatives:

Solution: Here is how we planned and executed the campaigns that resulted in ~11x returns in ad spent.

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• Changed the account structure and only kept 2 campaigns active.

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• Tested new audience for a longer time frame to see if there’s any traction or engagement on those target audience.

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• Remarketed to website visitors, add to cart and initiate checkout audience.

Results: After doing this exercise and constantly working on improvements for a month, we got 430 Enrollments in 31 Days.

Out of which 143 leads signed up for the bootcamp prices at Rs. 19,999.

And here are the results on FB Ads Manager

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Email: thehatimbohra@gmail.com

Mobile: +91-9752209051 (WhatsApp)

Deck by

Hatim Bohra