How can we read?
DCI 295D: Digital Editions
Prof. Mackenzie Brooks
September 19, 2023
How to read romance????
“Like all other commercial commodities in our industrial culture, literary texts are the result of a complicated and lengthy process of production that is itself controlled by a host of material and social factors. Indeed, the modern mass-market paperback was made possible by such technological innovations as the rotary magazine press and synthetic glue as well as by organizational changes in the publishing and bookselling industries.
One of the major weaknesses of the earlier romance critique has been its failure to recognize and take account of these indisputable facts in its effort to explain the genre's growing popularity.”
Janice A. Radway, Reading the Romance, 1991.
The apparent increase in the romance’s popularity may well be attributable to women’s changing beliefs and needs. However, it is conceivable that it is equally a function of other factors as well, precisely because the romance’s recent success also coincides with important changes in book production, distribution, advertising, and marketing techniques. In fact, it may be true that Harlequin Enterprises can sell 168 million romances not because women suddenly have a greater need for the romantic fantasy but because the corporation has learned to address and overcome certain recurring problems in the production and distribution of books for a mass audience. If it can be shown that romance sales have been increased by particular practices newly adopted within the publishing industry, then we must entertain the alternate possibility that the apparent need of the female audience for this type of fiction may have been generated or at least augmented artificially. If so, the astonishing success of the romance may constitute evidence for the effectiveness of commodity packaging and advertising and not for actual changes in readers’ beliefs or in the surrounding culture. The decision about what the romance’s popularity constitutes evidence for cannot be made until we know something more about recent changes in paperback marketing strategies, which differ substantially from those that have been used by the industry for almost 150 years.
Janice A. Radway, Reading the Romance, 1991.
How can we read? Options:
Bibliography 101, but first
“Our more immediate aim in this essay is to begin to take seriously the page image as an object of mediation in a double sense: to see the page as an image, that is, to focus on the page as a primarily visual rather than textual object
and all of the qualities that attend its graphic identity; and second, to see the page image as an image of a page, that is, as a mediating object of knowledge rather than the thing itself.”
Codex
A book. Or leaves folded and bound together, with a cover. One side of a leaf is a page.
Manuscript
Written by hand, not typed or printed
https://www.huondauvergne.org/
Pamphlet
A short work sold stab-stitched, rather than bound.
http://n2t.net/ark:/65665/ng49ca746ad-116c-704b-e053-15f76fa0b4fa
Laid paper + chainlines + watermark
Results of the paper making process
Recto + verso
Front and back of pages
Folio, quarto, octavo
Good Research Habits (Werner)
Handling Books (Werner)
Appearance
Contents
Page features
Usage