2 of 11

The Concept

We operate mobile convenience stores in rideshare vehicles.

Passengers can now shop on-the-go
Drivers earn passive income @ no cost
Highly scalable & innovative concept (low CAPEX to open new stores & each store markets itself !)

LIVE DEMO

3 of 11

Scan QR�Passengers scan the QR on the brightly lit box found on the center console of the car
Select Items & Make Payment�No app download needed. Simple & straightforward. Most payment methods accepted.
Driver receives notification�Upon successful payment acknowledgement, driver opens box and hands over product to passenger.

Onboarding�Download the Driver app & indicate interest
Await shipment�We will ship drivers the box, setup instruction manual (velcro, standee) and initial inventory.
Go Live�Start earning from every sale (20% commission + 50c / sale)
Restocking�Free restocking & delivery whenever driver requests it.

Passengers

Drivers

4 of 11

Revenue Streams

CAPEX & OPEX

Direct Sales�We earn from direct sales of products minus COGS & driver payout
In-App Advertising�Ad-banner inventory for brands to advertise on the passenger web app.
Product Sampling�Highly scalable distribution network for brands to sample products.

uct to passenger.

Inventory Costs�Procurement of various products such as sweets, snacks, drinks, tissues, condoms, grooming products, chocolates
Setup Cost / Store�The driver package that will be shipped (mobile store, velcro straps, standee, instruction manual) cost <$50/store
Driver Payouts�Drivers take 20% + 0.50c of each transaction apart from payment processing fees
Marketing & Sales�$0 in marketing spend as each store markets itself. No costs incurred with driver acquisition during Pilot.

5 of 11

Rider Web App�For customers to shop & buy items in-car.
Driver Mobile App�For drivers to onboard, track sales, earnings, restock inventory
Admin Dashboard�For our internal team to manage drivers, stores, inventory, sales & provide support.

TECH STACK

6 of 11

Timeline

Oct 2019

Mar 2020

May 2020

Feb 2020

Commenced development of platform & concept

Launched Pilot with 50 stores in Singapore

Pilot halted due to nation-wide Covid lockdown.

Acquired 50 drivers to take part in Pilot through word-of-mouth

Setup & Dev				Pilot Trial

7 of 11

Pilot Data

Our first sale

01/03/2020

Exposure

Every store was exposed to 7 passengers daily.

Total Reach

10000+ passengers reached during pilot.

Conversion

14% sales conversion rate. $4K/mth revenue during Pilot. Zero marketing spend.

8 of 11

Our takeaways moving forward

Profitability

Deliveries & inventory ate significantly into our margins, along with the fact that significant time & resources are spent managing inventory & logistics. It has to be completely eradicated.

Driver Acquisition

We propose partnering with PHV car rental companies that will provide a steady stream of drivers @ larger volumes.

9 of 11

Becoming a pure-tech platform.

No more inventory & logistics woos�We propose partnering with convenience chain(s) that supply inventory directly & act as resupply zones for drivers, allowing them to gain a brand new highly scalable distribution channel & reach for their brand. They have access to goods @ wholesale prices too.
Existing infrastructure & technology�Only minor changes to our stack is needed to realise this.

Reduced OPEX (no more inventory & resupplying costs)
We can charge the chain a fixed monthly fee (“rent”) for every store deployed instead of earning transactionally.
We can continue to earn from in-app advertising & product sampling streams.
Drivers can take higher commissions.

Moving forward

Pivoted Model

10 of 11

Team

Abilash Menon

Joshua Lim

Co-Founder & CEO

Co-Founder & CTO

11 of 11

Business Entity
Technology & IP�Rider Web App, Admin Dashboard
Data�Driver Partner & Customer Data, Supplier Price List xlsx
Advisory + Technical Support�Guidance and advisory

Takeover