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About this template

This template is designed to help you create partner personas and share them with your team.�Learn more about partner personas and see real-world examples in our complete guide: ��Your guide to building partner personas (for a more profitable partner program) ↗

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[Company]

Partner Personas

[Insert date]

​

[Insert name of presenter]

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Persona Example

  • New solutions to sell to increase client deal size
  • Association with our brand
  • Access to exclusive offers for their audience
  • Recurring revenue
  • May already be selling a competitor
  • Difficult to manage client accounts in our product

Needs

Motivation to partner with [your company]

Obstacles to overcome

Example of a top performing advocate

[Name]

“Insert short quote that captures the essence of the persona.”

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Persona Example (continued)

  1. Increased deal size and upsell opportunities
  2. Exclusive offers for your audience
  3. Co-branded marketing content

Positioning statement

Benefits your program provides this persona

Build new revenue streams and reach more valuable customers by joining our Partner Program.

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Persona #1

  • A
  • B
  • C
  • A
  • B
  • C
  • A
  • B
  • C

Needs

Motivation to partner with [your company]

Obstacles to overcome

Example of a top performing advocate

[Name]

“Insert short quote that captures the essence of the persona.”

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Persona #1 (continued)

  • Benefit
  • Benefit
  • Benefit

Positioning statement

Benefits your program provides this persona

[Succinctly summarize your value proposition for this persona]

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Persona #2

  • A
  • B
  • C
  • A
  • B
  • C
  • A
  • B
  • C

Needs

Motivation to partner with [your company]

Obstacles to overcome

Example of a top performing advocate:

[Name]

“Insert short quote that captures the essence of the persona.”

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Persona #2 (continued)

  • Benefit
  • Benefit
  • Benefit

Positioning statement

Benefits your program provides this persona

[Succinctly summarize your value proposition for this persona]

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Persona #3

  • A
  • B
  • C
  • A
  • B
  • C
  • A
  • B
  • C

Needs

Motivation to partner with [your company]

Obstacles to overcome

Example of a top performing advocate

[Name]

“Insert short quote that captures the essence of the persona.”

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Persona #3 (continued)

  • Benefit
  • Benefit
  • Benefit

Positioning statement

Benefits your program provides this persona

[Succinctly summarize your value proposition for this persona]